---
title: "Rolex DateJust 31mm Steel & 18ct Yellow Gold Oyster 178343 2011"
type: "product"
brand: "Rolex"
model: "DateJust 31"
reference: "178343"
price: 10495
currency: "GBP"
condition: "Pre-owned"
year: 2011
category: "Watches"
subcategory: "Rolex"
availability: "In Stock"
url: "https://thediamondbox.co.uk/product/rolex-datejust-31-178343-floral-diamond-2011"
image: "https://thediamondbox.co.uk/uploads/original_image/7a5cfe44d206d956d37f66b53fd1890a.png"
updated: "2026-07-01"
---

# Rolex DateJust 31mm Steel & 18ct Yellow Gold Oyster 178343 2011

## Price

**£10,495** (Finance available from £987.4/month)

## Description

This 2011 Rolex DateJust 31mm is an elegant timepiece crafted in stainless steel and 18ct yellow gold. Featuring a champagne floral motif dial with applied flower hour markers and the distinctive Arabic numeral at 6 o'clock, complemented by gold hands and the signature date display at 3 o'clock beneath the Cyclops lens. Finished with a factory diamond-set bezel and Oyster bracelet.The DateJust has been a Rolex icon since 1945, renowned for its timeless design and exceptional versatility. The reference 178343 showcases the brand's more contemporary side, pairing classic two-tone construction with the sought-after floral dial and factory diamond bezel for a unique and luxurious aesthetic.This watch has been checked against technical records to guarantee authenticity and clean history.
Comes with original box and papers.
Ref: 178343



## Specifications

| Specification | Value |
|---------------|-------|
| Brand | Rolex |
| Reference Number | 178343 |
| Year | 2011 |
| Condition | Pre-owned |
| Date on card | 20/10/2011 |
| Watchfinder condition rating | Very Good |
| Location | Bermuda |
| Serial | G063844 |
| Model | DateJust 31 |
| Certified | Yes |
| Papers | Yes |
| Box | Authentic Box |
| Gender | Ladies |
| TDB Limited Lifetime Warranty | Yes |
| Case Size | 31mm |
| Strap design | Oyster |
| Material | Steel & Yellow Gold |
| Bezel material | 18ct Yellow Gold and Diamond |
| Dial Colour | Champagne Floral |
| Movement | Automatic |
| Bracelet Size (cm) | 17 |
| Keywords | Rolex DateJust 31, Rolex DateJust, 178343, floral dial Rolex, diamond bezel Rolex, Rolex Oyster |

## About The Diamond Box

The Diamond Box is North London's distinguished destination for luxury watches and gold jewellery since 1997. Visit us at 114 Ballards Lane, N3 2DN, London or call 020 8838 3655.


[View this product on our website](https://thediamondbox.co.uk/product/rolex-datejust-31-178343-floral-diamond-2011)