---
title: "Rolex DateJust 31mm Stainless Steel Jubilee 278274 2021"
type: "product"
brand: "Rolex"
model: "DateJust 31"
reference: "278274"
price: 9950
currency: "GBP"
condition: "Pre-owned"
year: 2021
category: "Watches"
subcategory: "Rolex"
availability: "Contact Us"
url: "https://thediamondbox.co.uk/product/rolex-datejust-31mm-stainless-steel-278274-rol7102-rolex"
image: "https://thediamondbox.co.uk/uploads/original_image/080dcf3026f51545291ec13852a38201.png"
updated: "2026-02-26"
---

# Rolex DateJust 31mm Stainless Steel Jubilee 278274 2021

## Price

**£9,950** (Finance available from £936.13/month)

## Description

This 2021 Rolex DateJust 31mm features a aubergine dial with roman numerals and a stainless steel jubilee bracelet. It is also fitted with a 18ct white gold fluted bezel.First introduced in 1945 as a means to commemorate the company’s 40th anniversary, the DateJust is one of Rolex’s oldest collections of watches that still remain in production today. The DateJust has spanned eras making it one of the most recognisable of watches. The Oyster Perpetual DateJust is the definition of classic elegance. This watch has been checked against technical records to guarantee authenticity and clean history. Comes with original box and papers.Ref: 278274

## Specifications

| Specification | Value |
|---------------|-------|
| Brand | Rolex |
| Reference Number | 278274 |
| Year | 2021 |
| Condition | Pre-owned |
| Date on card | 09/05/2021 |
| Watchfinder condition rating | Very Good |
| Location | UK |
| Serial | 5549K191 |
| Model | DateJust 31 |
| Certified | Yes |
| Papers | Yes |
| Box | Authentic Box |
| Gender | Ladies |
| TDB Limited Lifetime Warranty | Yes |
| Case Size | 31mm |
| Strap design | Jubilee |
| Material | Stainless Steel |
| Bezel material | 18ct White Gold |
| Dial Colour | Aubergine |
| Movement | Automatic |
| Bracelet Size (cm) | 16 |
| Keywords | Rolex DateJust 31mm Stainless Steel Jubilee 278274, datejust for sale, datejust 178240, black dial rolex, black dial rolex 178240, datejust, datejust, datejust 31mm dial, 31mm datejust, 31mm  |

## About The Diamond Box

The Diamond Box is North London's distinguished destination for luxury watches and gold jewellery since 1997. Visit us at 114 Ballards Lane, N3 2DN, London or call 020 8838 3655.


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