You might know this iconic timepiece simply as the Rolex “President. First released in 1956, this watch has been worn by presidents, celebrities and many other luxury watch lovers. This watch has even earned the name “President” from the countless U.S. presidents and world leaders that have been spotted wearing this model.

Rolex DayDate is actually one of the most popular and successful watches ever.

Rolex DayDate was actually the first chronometer wristwatch which is selfwinding, waterproof and comprehensively indicates the date and the day of the week. This iconic timepiece represented a worldwide innovation: it was the first watch to indicate the date in the three o’clock position, and the day of the week in the 12 o’clock position.

When DayDate was released the calendar existed in eleven languages, by the year 1985 it already existed in 25 different languages and the DayDate of today presents the calendar in 26 languages.

The President bracelet was specifically studied for this model: a bracelet with rounded three-piece links, created in 1956 in the occasion of the launch of the Oyster Perpetual Day-Date, and realized only in 18 carat gold and in platinum. The first versions of the Rolex Day-Date launched on the international market were the references 6510 and 6511. Both references have the caliber 1055. Over the years the calibers have changed in different references, allowing for more variety in the design and options available.

In 2008 Rolex presented DayDate II, which featured a 41mm Oyster case made exclusively in platinum 950 or in 18ct gold. Amongst some other technical innovations this watch was also waterproof until 100m.

The most recent update was in 2015 when Rolex presented the newest generation of DateDate with a new caliber 3255.

Until the day of today this Rolex timepiece remains incredibly popular amongst state leaders, celebrities and other very important figures. If you want to join the list of proud DayDate owners you can browse our catalogue here. (Click here button)