London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Breitling and Rolex are both renowned luxury watch brands, each with its own unique strengths. While Rolex is known for its iconic status and brand recognition, Breitling stands out with its focus on precision, aviation heritage, and innovative designs. The choice between the two depends on personal preference, with Breitling often appealing to those who value technical craftsmanship and a more adventurous spirit.

Yes, old TAG Heuer watches can be valuable, especially vintage models or limited editions. The value of an older TAG Heuer watch depends on its condition, rarity, and demand among collectors. Some vintage TAG Heuer models have become highly sought after and can fetch high prices at auctions or in the pre-owned watch market.

Yes, TAG Heuer is owned by LVMH (Moët Hennessy Louis Vuitton), one of the world's leading luxury goods companies. LVMH acquired TAG Heuer in 1999, and since then, the brand has continued to flourish under its ownership, benefiting from the conglomerate's extensive resources and expertise in luxury brand management.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, Finchley, London N3 2DN 020 8838 3655

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