London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118238 2000

£16,995
finance from £265.79

Rolex GMT Master II 40mm 'Rootbeer' 18ct Rose Gold Oyster 126715CHNR 2020

£29,950
finance from £468.4

Cartier De Santos ADLC 39.8mm Black Rubber WSSA0039 2025

£6,495
finance from £101.58

Audemars Piguet Royal Oak Chronograph 41mm Brown Rubber 26331OR.OO 2017

£42,995
finance from £672.42

Breitling Colt GMT 40mm Stainless Steel A32350 2006

£1,495
finance from £23.38

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2021

£9,995
finance from £156.32

Cartier Santos De Cartier 39.8mm Black Rubber WSSA0055 2025

£8,995
finance from £140.68

Rolex DateJust 31mm Stainless Steel Jubilee 278274 2021

£8,995
finance from £140.68

Rolex DateJust 41mm Steel & 18ct Yellow Gold Jubilee 126333 2022

£12,995
finance from £203.23

Girard-Perregaux Sea Hawk II 43mm Black Rubber Titanium 4990 Circa 2006

£3,295
finance from £51.53

Panerai Radiomir 47mm Brown Leather PAM00514 2014

£3,995 £5495
finance from £62.48

Rolex DateJust 31mm Steel & 18ct Rose Gold Jubilee 178271 2011

£11,295
finance from £176.65

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1996

£5,195
finance from £81.25

Rolex Sky-Dweller 42mm 18ct Rose Gold Oyster 326935 2014

£30,495
finance from £476.92

Rolex DateJust 36mm Steel & 18ct Rose Gold Jubilee 116231 2011

£9,950
finance from £155.61

Rolex Lady DateJust 28mm Steel & 18ct Rose Gold Oyster 279171 2019

£11,995
finance from £187.59

Chopard Happy Sport 36mm 18ct Rose Gold 274808-5007 2020

£19,995
finance from £312.71

Jaeger-LeCoultre Reverso Squadra Chrono GMT Black Rubber 231.L.50 Circa 2000s

£13,995
finance from £218.87

Breitling Avenger Hurricane 50mmx17mm Black Rubber XB1210E4 2021

£3,845
finance from £60.13

Cartier Ellipse Vintage Ladies 24mm 18ct Yellow Gold Leather 78091 Circa 1970s

£3,695
finance from £57.79

Rolex DateJust 36mm 18ct Yellow Gold Jubilee 116238 2006

£22,495 £22995
finance from £351.81

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR 2022

£14,295
finance from £223.57

Rolex Yacht-Master 40mm Stainless Steel Oyster 16622 2006

£7,995
finance from £125.04

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1989

£9,295
finance from £145.37

FAQ

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

The comparison between Breitling and Tag Heuer often comes down to personal preference and the specific features one values in a watch. Breitling is known for its aviation-inspired designs and robust build quality, while Tag Heuer is celebrated for its motorsport heritage and innovative chronographs. Both brands offer high-quality luxury watches, but Breitling might be preferred by those seeking a more rugged and technical aesthetic.

Jaeger-LeCoultre watches are expensive due to several factors:

  • In-House Movements: JLC creates its own high-quality movements, many of which are intricate and innovative.
  • Craftsmanship: Each watch is crafted by skilled artisans in JLC’s Swiss factory, known for precise attention to detail.
  • Technical Innovations: The brand has created over 1,200 in-house movements and holds many patents, reflecting their innovation.
  • Exclusive Materials: JLC uses materials like 18k gold, platinum, and precious stones, contributing to its luxury status.

These qualities ensure that JLC watches are among the finest and most prestigious in the world of horology.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

IWC watches can be a good investment, particularly limited-edition models or pieces from highly coveted collections like the Big Pilot or Portugieser. While they may not appreciate as consistently as brands like Rolex or Patek Philippe, certain IWC models retain their value well, and some may even increase in value over time due to rarity and demand. For watch enthusiasts, IWC represents a solid combination of craftsmanship, prestige, and durability.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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