London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Chopard Happy Diamond 24mm 18ct White Gold 4097 1 Circa 2000s

£6,495
finance from £101.58

Rolex Day-Date 36mm 18ct White Gold Presidential 118239 2001

£16,795
finance from £262.66

Patek Philippe Golden Ellipse 33mm 18ct Yellow Gold 3861/002 1985

£15,995
finance from £250.15

Rolex Cosmograph Daytona 40mm 18ct Rose Gold Black Oysterflex 116515LN 2020

£26,295
finance from £411.24

Bulgari Octo Finissimo 40mm 10th Anniversary “Sketch” Titanium 2023 103672

£15,495
finance from £242.33

Zenith El Primero Chronomaster 38mm Brown Leather 03.3200.3600/21.C903 2024

£6,295
finance from £98.45

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18038 1989

£15,995
finance from £250.15

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1994

£4,995
finance from £78.12

Cartier Santos Chronograph 43mm Steel & 18ct Yellow Gold W2SA0008 2022

£9,995
finance from £156.32

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 116520 2015

£16,250
finance from £254.14

Rolex DateJust 26mm Steel & 18ct Rose Gold Jubilee 179171 2013

£7,995
finance from £125.04

Cartier Santos Galbee Chrono Steel & 18ct Yellow Gold 29mm W20042C4/2425 2001

£5,295
finance from £82.81

Franck Muller Conquistador 35mm Black Rubber 8001 2001

£4,295
finance from £67.17

Breitling Top Time 36mm Black Leather 2002-33 Circa 1960s

£3,295
finance from £51.53

Rolex DateJust 36mm Stainless Steel Oyster 116200 2016

£5,295
finance from £82.81

Jaeger-LeCoultre Reverso Steel & 18ct Yellow Gold 265.5.08 2009

£6,295
finance from £98.45

Audemars Piguet Royal Oak 33mm 18ct Yellow Gold 56175BA Circa 1990s

£19,950
finance from £312.01

Rolex DateJust 31mm Steel & 18ct Yellow Gold Oyster 178383 2017

£13,995
finance from £218.87

Rolex Day-Date 40mm 18ct Rose Gold Presidential 228235 2016

£35,995
finance from £562.94

Rolex Submariner Date 40mm 'Hulk" Stainless Steel Oyster 116610LV 2017

£14,995
finance from £234.51

Rolex DateJust 36mm Steel & 18ct Yellow Gold Jubilee 116233 2004

£7,995
finance from £125.04

Cartier Santos Carree 29mm Steel & 18ct Yellow Gold 2961 Circa 1990s

£4,250
finance from £66.47

Cartier Must Vendome 24mm Gold-Plated Silver Black Leather 1851 Circa 1990s

£1,795
finance from £28.07

Patek Philippe Calatrava 33mm Black Leather 3919J-001 Circa 1990s

£8,495
finance from £132.86

FAQ

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

While Baume & Mercier watches are highly respected for their craftsmanship and timeless design, they do not typically appreciate in value like brands such as Rolex or Patek Philippe. However, they provide excellent value for money in terms of Swiss quality and aesthetics. If you're buying a Baume & Mercier for its beauty, craftsmanship, and personal use rather than investment, it can be a satisfying purchase.

Franck Muller watches are worn by many celebrities, athletes, and influential figures. Some of the most notable personalities who have been seen wearing Franck Muller watches include:

  • Cristiano Ronaldo – Football star, known for his love of luxury watches.
  • Conor McGregor – UFC fighter, often seen sporting Franck Muller timepieces.
  • Elton John – Music legend and long-time fan of the brand.
  • Jay-Z – The rapper and business mogul has been spotted wearing Franck Muller watches on multiple occasions.

Franck Muller’s bold, unique designs appeal to individuals who want to make a strong fashion statement.

Franck Muller watches are expensive due to several factors:

  • Complex Movements: Franck Muller is known for its intricate, highly complicated movements, including tourbillons and other advanced watch complications.
  • Craftsmanship: The brand emphasizes Swiss-made craftsmanship with high-quality materials such as gold, platinum, and diamonds.
  • Limited Editions: Many Franck Muller watches are produced in limited numbers, making them rare and highly coveted.
  • Design Innovation: Franck Muller is famous for its distinctive tonneau (barrel) shape and bold, avant-garde designs, which make the watches stand out in the luxury market.

These aspects of innovation, quality, and exclusivity contribute to Franck Muller's high price point.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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