London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex GMT-Master II 40mm 'Pepsi' Stainless Steel Jubilee 126710BLRO 2018

£15,795
finance from £247.02

Rolex DateJust 31mm Steel & 18ct Rose Gold Jubilee 178271 2011

£11,295
finance from £176.65

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118238 2015

£27,995
finance from £437.83

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 16520 1996

£18,995
finance from £297.07

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1996

£5,195
finance from £81.25

Rolex Sky-Dweller 42mm 18ct Rose Gold Oyster 326935 2014

£30,495
finance from £476.92

Rolex DateJust 36mm Steel & 18ct Yellow Gold Oyster 126233 2020

£13,495
finance from £211.05

Rolex DateJust 36mm Steel & 18ct Rose Gold Jubilee 116231 2011

£9,950
finance from £155.61

Rolex Lady DateJust 28mm Steel & 18ct Rose Gold Oyster 279171 2019

£11,995
finance from £187.59

Patek Philippe Twenty-4 36mm Stainless Steel 7300/1200A 2024 UNWORN

£18,995
finance from £297.07

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1993

£9,795
finance from £153.19

Rolex Yacht-Master II 44mm 18ct Yellow Gold Oyster 116688 2015

£26,895
finance from £420.62

Rolex DateJust II 41mm Stainless Steel Oyster 116300 2013

£6,695
finance from £104.71

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18238 1991

£15,295
finance from £239.2

Chopard Happy Sport 36mm 18ct Rose Gold 274808-5007 2020

£19,995
finance from £312.71

Jaeger-LeCoultre Reverso Squadra Chrono GMT Black Rubber 231.L.50 Circa 2000s

£13,995
finance from £218.87

Breitling Avenger Hurricane 50mmx17mm Black Rubber XB1210E4 2021

£3,845
finance from £60.13

Patek Philippe Twenty-4 25mmx30mm 18ct Rose Gold 4910/11 2015

£21,995
finance from £343.99

Panerai Radiomir 45mm Brown Leather PAM00610 2017

£4,195
finance from £65.61

Cartier Ellipse Vintage Ladies 24mm 18ct Yellow Gold Leather 78091 Circa 1970s

£3,695
finance from £57.79

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118388 2001

£28,995
finance from £453.46

Rolex DateJust 36mm 18ct Yellow Gold Jubilee 116238 2006

£22,495 £22995
finance from £351.81

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2025

£6,495
finance from £101.58

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR 2022

£14,295
finance from £223.57

FAQ

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

Piaget watches are worn by discerning individuals who appreciate luxury, sophistication, and craftsmanship. Celebrities, royals, and influential figures around the world often choose Piaget for its elegance and exclusivity. Piaget’s timepieces are seen on the wrists of those who value fine watchmaking and seek to make a statement with their accessories.

No, Tudor is not a cheap watch. While Tudor is more affordable than its parent brand Rolex, it is still considered a luxury watch brand. Tudor watches are Swiss-made, and many feature in-house movements and high-quality materials. Prices for Tudor watches typically range from a few thousand to several thousand dollars, making them accessible to those looking for luxury at a relatively lower price point compared to brands like Rolex or Patek Philippe.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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