London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

No, Baume & Mercier watches are not made in China. The brand is known for its Swiss heritage and craftsmanship, and all of its watches are Swiss-made. Baume & Mercier adheres to the "Swiss Made" label, meaning that their timepieces are manufactured, assembled, and quality-controlled in Switzerland, in accordance with strict industry standards.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

IWC stands for International Watch Company. The brand was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland. IWC blends American entrepreneurial spirit with Swiss precision, producing high-quality mechanical timepieces known for their engineering and craftsmanship.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

Jaeger-LeCoultre is pronounced as "Yay-gur Le-Cool-truh". The brand name combines the German “Jaeger,” meaning “hunter,” with “LeCoultre,” derived from Antoine LeCoultre, a pioneering Swiss watchmaker.

Yes, Piaget manufactures its own movements. The brand is celebrated for its expertise in creating ultra-thin movements, a hallmark of their timepieces. Piaget’s in-house production capabilities allow them to control every aspect of the watchmaking process, from design to assembly. This dedication to in-house movement production underscores Piaget’s commitment to quality and innovation in watchmaking.

Yes, a Rolex can be a good investment. Rolex watches are known for retaining their value over time, and many models appreciate in value, making them potentially profitable additions to an investment portfolio. The brand's reputation for quality and timeless design ensures continued demand among collectors and enthusiasts.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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