London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

The identity of the individual who owns the most expensive watch, the Patek Philippe Grandmaster Chime sold for $31 million, has not been publicly disclosed. It was purchased anonymously at a charity auction in 2019, making it the most expensive wristwatch ever sold.

Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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