London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Yes, Chopard is considered a high-end luxury brand. Known for its precision Swiss watchmaking, fine jewelry, and impeccable craftsmanship, Chopard produces timepieces that blend elegance with innovation. The brand’s commitment to high-quality materials, meticulous attention to detail, and exclusive designs places it firmly among the top luxury brands in the world.

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

Yes, Chopard is a high-end luxury brand, renowned for producing Swiss-made watches and fine jewelry. Its reputation is built on the use of superior materials, precision in watchmaking, and innovative designs. Chopard’s long-standing commitment to ethical luxury, especially with its Fairmined gold and responsibly sourced diamonds, reinforces its high-end status in the market.

Yes, Cartier uses real gold in its watches. The brand is known for its use of high-quality materials, including 18k gold, platinum, and genuine gemstones, ensuring that each piece is both luxurious and durable.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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