London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex DateJust 36mm 18ct Yellow Gold Jubilee 116238 2006

£21,995
finance from £343.99

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR 2022

£14,295
finance from £223.57

Rolex Yacht-Master 40mm Stainless Steel Oyster 16622 2006

£7,995
finance from £125.04

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1989

£9,295
finance from £145.37

Cartier Ballon Bleu 42mm 18ct Rose Gold Black Leather W6900651 2012

£9,950
finance from £155.61

OMEGA Seamaster Diver 300m Chrono 44mm Stainless Steel 210.30.44.51.01.001 2023

£5,495
finance from £85.94

Franck Muller Cintree Curvex 29mm Stainless Steel 7502 QZ Circa 2000s

£2,395
finance from £37.46

IWC Aquatimer Chrono 45mm Blue Rubber IW379507 2019

£4,295
finance from £67.17

Rolex DateJust II 41mm Steel & 18ct Yellow Gold Oyster 116333 2015

£9,295
finance from £145.37

Rolex DateJust 36mm Steel & 18ct Yellow Gold Jubilee 116233 2005

£7,995
finance from £125.04

Cartier Tank Française 20mm Black Leather 18ct Yellow Gold 2385 Circa 2010

£4,995
finance from £78.12

Cartier Ballon Bleu De Cartier 44mm Brown Leather W6920054 Circa 2012

£9,295
finance from £145.37

Rolex DateJust II 41mm 'Wimbledon' Steel & 18ct Yellow Gold Oyster 116333 2009

£9,995
finance from £156.32

Hublot Classic Fusion 45mm Ultra-Thin Titanium Brown Leather 515.NX.2210.LR 2020

£6,295
finance from £98.45

IWC Big Pilot Antoine De Saint Exupéry 46mm Brown Leather IW500421 2009

£14,995
finance from £234.51

Jaeger-LeCoultre Reverso Squadra Hometime 35mm Black Leather Q7008420 Circa 2008

£3,995
finance from £62.48

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2023

£9,950
finance from £155.61

Cartier Roadster Chronograph XL 40mm Stainless Steel W62006X6 2003

£5,495
finance from £85.94

Patek Philippe Golden Ellipse 33mm 18ct Yellow Gold 3861/002 1985

£15,995
finance from £250.15

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18038 1989

£15,995
finance from £250.15

Rolex DateJust 26mm Steel & 18ct Rose Gold Jubilee 179171 2013

£7,995
finance from £125.04

Cartier Santos Galbee Chrono Steel & 18ct Yellow Gold 29mm W20042C4/2425 2001

£5,295
finance from £82.81

Franck Muller Conquistador Chronograph 35mm Black Rubber 8001 CC 2001

£4,295
finance from £67.17

Breitling Top Time 36mm Black Leather 2002-33 Circa 1960s

£3,295
finance from £51.53

FAQ

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

Many high-profile celebrities have been seen wearing Chopard watches and jewelry, including:

  • Rihanna – Frequently spotted wearing Chopard at red-carpet events.
  • Charlize Theron – Known to wear Chopard, especially during awards shows like the Oscars.
  • Cate Blanchett – A fan of the brand, often showcasing Chopard’s luxurious pieces.
  • Leonardo DiCaprio – Wears Chopard as part of his association with environmental and ethical luxury practices.

Chopard’s association with the Cannes Film Festival, where it has been an official partner since 1998, also cements its strong connection with celebrity culture and red-carpet events.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

The Chopard controversy refers to reports about the brand’s ties to the trade of conflict diamonds in the past. However, Chopard has since made significant strides in ensuring ethical practices, including sourcing Fairmined gold and committing to using responsibly sourced materials. The brand now leads initiatives in sustainable luxury, focusing on environmental and social responsibility within its supply chain.

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

The comparison between Tudor and Tag Heuer depends on what you prioritize in a watch. Tudor offers a stronger connection to Rolex, high-quality craftsmanship, and in-house movements. Tag Heuer, on the other hand, is known for its connection to motorsport and its modern, sporty designs. If you value classic design and heritage, Tudor may be a better choice, whereas Tag Heuer is ideal for those who appreciate technical innovation and a sportier aesthetic. Both brands offer excellent watches, but Tudor often carries a bit more prestige in the eyes of collectors.

Chopard’s high prices are justified by several factors:

  • Swiss-Made Movements: Many of Chopard’s watches, especially in the L.U.C. line, are equipped with in-house mechanical movements.
  • Use of Precious Materials: The brand uses high-quality materials such as gold, platinum, and diamonds, often ethically sourced.
  • Artistic Craftsmanship: Each timepiece or jewelry item is made with attention to detail, showcasing intricate designs and superior finishing.

This dedication to luxury and ethical craftsmanship drives the price point of Chopard watches and jewelry.

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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