London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Cartier Ballon Bleu 42mm 18ct Rose Gold Black Leather W6900651 2012

£9,950
finance from £155.61

OMEGA Seamaster Diver 300m Chrono 44mm Stainless Steel 210.30.44.51.01.001 2023

£5,495
finance from £85.94

Franck Muller Cintree Curvex 29mm Stainless Steel 7502 QZ Circa 2000s

£2,395
finance from £37.46

IWC Aquatimer Chrono 45mm Blue Rubber IW379507 2019

£4,295
finance from £67.17

Rolex DateJust II 41mm Steel & 18ct Yellow Gold Oyster 116333 2015

£9,295
finance from £145.37

Jaeger LeCoultre Master Grand Reveil 43mm Brown Leather 149.2.95/Q163242A 1998

£39,995
finance from £625.5

Rolex DateJust 36mm Steel & 18ct Yellow Gold Jubilee 116233 2005

£7,995
finance from £125.04

Cartier Tank Française 20mm Black Leather 18ct Yellow Gold 2385 Circa 2010

£4,995
finance from £78.12

Breitling Aerospace Red Arrows 43mm Quartz Titanium E79363 2022

£3,495
finance from £54.66

Cartier Ballon Bleu De Cartier 44mm Brown Leather W6920054 Circa 2012

£9,295
finance from £145.37

Rolex DateJust II 41mm 'Wimbledon' Steel & 18ct Yellow Gold Oyster 116333 2009

£9,995
finance from £156.32

Hublot Classic Fusion 45mm Ultra-Thin Titanium Brown Leather 515.NX.2210.LR 2020

£6,295
finance from £98.45

IWC Big Pilot Antoine De Saint Exupéry 46mm Brown Leather IW500421 2009

£14,995
finance from £234.51

Jaeger-LeCoultre Reverso Squadra Hometime 35mm Black Leather Q7008420 Circa 2008

£3,995
finance from £62.48

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2023

£9,950
finance from £155.61

Cartier Roadster Chronograph XL 40mm Stainless Steel W62006X6 2003

£5,495
finance from £85.94

Chopard Happy Diamond 24mm 18ct White Gold 4097 1 Circa 2000s

£6,495
finance from £101.58

Patek Philippe Golden Ellipse 33mm 18ct Yellow Gold 3861/002 1985

£15,995
finance from £250.15

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18038 1989

£15,995
finance from £250.15

Rolex DateJust 26mm Steel & 18ct Rose Gold Jubilee 179171 2013

£7,995
finance from £125.04

Cartier Santos Galbee Chrono Steel & 18ct Yellow Gold 29mm W20042C4/2425 2001

£5,295
finance from £82.81

Franck Muller Conquistador Chronograph 35mm Black Rubber 8001 CC 2001

£4,295
finance from £67.17

Breitling Top Time 36mm Black Leather 2002-33 Circa 1960s

£3,295
finance from £51.53

Jaeger-LeCoultre Reverso Steel & 18ct Yellow Gold 265.5.08 2009

£6,295
finance from £98.45

FAQ

Cartier is a French luxury goods brand founded in Paris in 1847 by Louis-François Cartier. Although it has Swiss manufacturing facilities for its watches, Cartier remains a quintessentially French brand known for its elegance and style.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:

  • In-House Movements: Chopard’s L.U.C. collection showcases in-house mechanical movements, exemplifying Swiss watchmaking excellence.
  • Ethical Luxury: Chopard is a leader in sustainable luxury, using Fairmined gold and responsibly sourced gemstones, emphasizing both environmental and social responsibility.
  • Iconic Designs: The brand’s famous Happy Diamonds and Happy Sport collections, featuring free-moving diamonds within the watch face, are instantly recognizable and widely celebrated.

These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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