London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

Investing in a Breitling watch is often seen as worth it by those who appreciate luxury timepieces with a rich history and robust design. Breitling watches are known for their precision, durability, and aesthetic appeal. Whether for everyday wear, special occasions, or as a collector's item, a Breitling watch is a worthwhile purchase for those who value craftsmanship and timeless style.

The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.

IWC watches can be a good investment, particularly limited-edition models or pieces from highly coveted collections like the Big Pilot or Portugieser. While they may not appreciate as consistently as brands like Rolex or Patek Philippe, certain IWC models retain their value well, and some may even increase in value over time due to rarity and demand. For watch enthusiasts, IWC represents a solid combination of craftsmanship, prestige, and durability.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Yes, Tudor is considered a high-end watch brand, though it is positioned as more affordable than Rolex. Tudor is known for its robust craftsmanship, Swiss-made quality, and classic designs. It offers luxury features such as in-house movements, high-grade materials, and strong water resistance. While it doesn't have the prestige or price tag of Rolex, Tudor is widely respected in the luxury watch community.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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