We have been buying, selling & part-exchanging luxury watches since the 90s, with hundreds of trusted patrons.
We love matching you with your next timepiece for a price you love. Speak with the team if you are hunting for something specific.
Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.
Rolex watches are expensive due to the use of premium materials, meticulous manufacturing processes, and stringent quality controls. Additionally, the brand's history, association with celebrities, and the scarcity of certain models contribute to their high prices. Despite the cost, Rolex watches are seen as valuable investments due to their durability and prestige.
Panerai is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other prestigious brands such as Cartier, Vacheron Constantin, and IWC. Richemont acquired Panerai in 1997, and since then, Panerai has grown into one of the most recognized names in luxury watchmaking, blending its Italian heritage with Swiss precision.
A person who wears a Breitling watch is often someone who values precision, adventure, and style. Breitling watches are popular among aviation professionals, divers, and those with an active lifestyle. The wearer typically appreciates the blend of rugged durability and sophisticated design, making a statement of confidence and attention to detail.
Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.
The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.
In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).
The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.
Visit us in store for great service and to see our amazing collection.
114 Ballards Lane, N3 2DN, London 020 8838 3655
