London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, Cartier and Baume & Mercier are both owned by the Richemont Group, a Swiss luxury goods conglomerate. Richemont acquired Baume & Mercier in 1988, placing it alongside other prestigious brands such as Cartier, IWC, and Vacheron Constantin. While the brands remain distinct in their identity and offerings, they share the same parent company.

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

Buying a new Rolex from an authorised dealer provides assurance regarding authenticity and warranty coverage. However, pre-owned Rolex watches can be more affordable and offer good value, especially for discontinued models or vintage pieces. The choice between new and pre-owned depends on personal preference, budget, and specific model availability.

The "V" in Bvlgari is a stylistic choice that reflects the Roman alphabet, where the letter "V" was used instead of "U." This nod to ancient Rome ties into Bulgari’s origins in Rome and its association with classical art and architecture.

Many celebrities are known to wear Panerai watches, including:

  • Sylvester Stallone – One of Panerai's most famous ambassadors, Stallone helped popularize the brand in the 1990s by wearing it in movies like Daylight.
  • Dwayne "The Rock" Johnson – Often spotted wearing Panerai watches, particularly the Luminor models.
  • Arnold Schwarzenegger – Another fan of Panerai, often seen with their larger models.
  • Hugh Grant – Known to have worn Panerai watches on various occasions.

Panerai’s rugged, bold design appeals to those who want a timepiece that makes a statement.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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