London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, many Cartier watches are designed to be both durable and stylish, making them suitable for everyday wear. Models such as the Cartier Tank or the Cartier Santos are particularly popular for their versatility and classic appeal.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Yes, Cartier uses real gold in its watches. The brand is known for its use of high-quality materials, including 18k gold, platinum, and genuine gemstones, ensuring that each piece is both luxurious and durable.

The correct name is Bulgari, but the brand uses the ancient Roman alphabet where the letter "V" was used instead of "U," hence the spelling Bvlgari on its logo. Both versions refer to the same luxury brand, and "Bulgari" is the accepted pronunciation.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

Piaget watches are considered to be of exceptional quality. They are known for their ultra-thin movements, intricate designs, and use of high-quality materials. Piaget’s commitment to excellence ensures that each watch is meticulously crafted to the highest standards. Therefore, Piaget watches are highly regarded in the luxury watch industry and are seen as a good investment due to their craftsmanship, durability, and brand prestige.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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