London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

Both Panerai and Omega are prestigious Swiss watch brands, but they differ in their approach and appeal. Panerai is known for its large, bold designs and military heritage, while Omega is celebrated for its precision and association with space exploration, most notably with the Speedmaster.

In terms of craftsmanship and quality, both brands are comparable. Panerai’s appeal lies in its exclusivity and iconic design, while Omega offers a broader range of models and is known for its technical innovations. Choosing between the two comes down to personal preference and the style you prefer.

The term Bulgari girl refers to celebrities and high-profile women who are frequently associated with the brand and its jewelry. Over the years, icons like Elizabeth Taylor, Anne Hathaway, Zendaya, and Bella Hadid have been seen wearing Bulgari, embodying the brand’s essence of elegance, glamour, and bold style. These women help define the image of Bulgari’s modern, sophisticated clientele.

The Chopard controversy refers to reports about the brand’s ties to the trade of conflict diamonds in the past. However, Chopard has since made significant strides in ensuring ethical practices, including sourcing Fairmined gold and committing to using responsibly sourced materials. The brand now leads initiatives in sustainable luxury, focusing on environmental and social responsibility within its supply chain.

Yes, old TAG Heuer watches can be valuable, especially vintage models or limited editions. The value of an older TAG Heuer watch depends on its condition, rarity, and demand among collectors. Some vintage TAG Heuer models have become highly sought after and can fetch high prices at auctions or in the pre-owned watch market.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Yes, Franck Muller is a highly regarded luxury brand. The company is known for producing some of the most innovative and technically advanced watches in the world. Franck Muller watches are synonymous with sophistication, elegance, and exclusivity. They are handcrafted in Switzerland using premium materials, making them a status symbol among collectors and high-net-worth individuals.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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