London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Many celebrities are known to wear Panerai watches, including:

  • Sylvester Stallone – One of Panerai's most famous ambassadors, Stallone helped popularize the brand in the 1990s by wearing it in movies like Daylight.
  • Dwayne "The Rock" Johnson – Often spotted wearing Panerai watches, particularly the Luminor models.
  • Arnold Schwarzenegger – Another fan of Panerai, often seen with their larger models.
  • Hugh Grant – Known to have worn Panerai watches on various occasions.

Panerai’s rugged, bold design appeals to those who want a timepiece that makes a statement.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

No, Baume & Mercier watches are not made in China. The brand is known for its Swiss heritage and craftsmanship, and all of its watches are Swiss-made. Baume & Mercier adheres to the "Swiss Made" label, meaning that their timepieces are manufactured, assembled, and quality-controlled in Switzerland, in accordance with strict industry standards.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.

The "4 stages of Piaget's theory" pertains to the cognitive developmental stages identified by Jean Piaget, not the luxury watch brand. For clarity, Jean Piaget's stages include Sensorimotor, Preoperational, Concrete Operational, and Formal Operational stages. These stages do not relate to Piaget, the watch brand. Piaget, the luxury watchmaker, focuses on precision, luxury, and elegance rather than psychological concepts.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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