We have been buying, selling & part-exchanging luxury watches since the 90s, with hundreds of trusted patrons.
We love matching you with your next timepiece for a price you love. Speak with the team if you are hunting for something specific.
The most expensive watch in the world is the Patek Philippe Grandmaster Chime 6300A-010, which sold for $31 million at auction. It features 20 complications, including a minute repeater and a perpetual calendar, housed in a reversible stainless steel case. The watch was sold at a charity auction and holds the record for the most expensive wristwatch ever sold.
Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.
Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.
Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.
The "V" in Bvlgari is a stylistic choice that reflects the Roman alphabet, where the letter "V" was used instead of "U." This nod to ancient Rome ties into Bulgari’s origins in Rome and its association with classical art and architecture.
TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.
Yes, TAG Heuer is owned by LVMH (Moët Hennessy Louis Vuitton), one of the world's leading luxury goods companies. LVMH acquired TAG Heuer in 1999, and since then, the brand has continued to flourish under its ownership, benefiting from the conglomerate's extensive resources and expertise in luxury brand management.
Jaeger-LeCoultre is often ranked among the top luxury Swiss watchmakers, valued for its innovation, craftsmanship, and historical significance. While it might be less mainstream than brands like Rolex or Omega, JLC is held in high regard by collectors and enthusiasts as a premier brand in fine watchmaking, often grouped with brands like Audemars Piguet and Vacheron Constantin.
Visit us in store for great service and to see our amazing collection.
114 Ballards Lane, N3 2DN, London 020 8838 3655
