London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Explorer II 40mm Stainless Steel Oyster 16570 2007

£6,995
finance from £109.4

Rolex Lady-DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1995

£4,995
finance from £78.12

Rolex Day-Date II 18ct White Gold Presidential 218239 2014

£26,495
finance from £414.37

Rolex Cosmograph Daytona 40mm 'Zenith' Stainless Steel Oyster 16520 1997

£17,995
finance from £281.43

Cartier Santos Galbée 29mm Steel & 18ct Yellow Gold Quartz 187901 1990

£3,995 £4,495
finance from £62.48

Rolex DateJust 36mm Steel & 18ct Rose Gold Oyster 126231 2025

£12,495 £12,995
finance from £195.41

Rolex DateJust 31mm Stainless Steel Oyster 278274 2021

£8,995
finance from £140.68

Cartier Santos Galbée 29mm Steel & 18ct Yellow Gold Quartz 187901 1990

£4,295 £4,495
finance from £67.17

Rolex Yacht-Master II 44mm Stainless Steel Oyster 116680 2014

£12,795 £13,295
finance from £200.11

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 179178 2001

£11,995
finance from £187.59

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR]

£15,795
finance from £247.02

Cartier Pasha 32mm 18ct White Gold WJPA0009/2528 Circa 2010

£16,995
finance from £265.79

Rolex Sky-Dweller 42mm 18ct Yellow Gold Oyster 326938 2022

£32,995
finance from £516.02

Rolex DateJust 31mm Steel & 18ct Yellow Gold Oyster 278383RBR 2025

£17,995
finance from £281.43

OMEGA Constellation 24mm Stainless Steel & Yellow Gold 123.20.24.60.05.002 2014

£2,795
finance from £43.71

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR 2025 UNWORN

£16,995
finance from £265.79

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69158 1991

£10,995
finance from £171.96

Rolex Sky-Dweller 42mm Stainless Steel Oyster 326934 2022

£12,995 £13,495
finance from £203.23

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2022

£9,495 £9,995
finance from £148.5

Audemars Piguet Royal Oak Chronograph 41mm Brown Rubber 26331OR.OO 2017

£42,995
finance from £672.42

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2022

£9,995
finance from £156.32

Rolex DateJust 31mm Stainless Steel Jubilee 278274 2021

£8,995
finance from £140.68

Rolex DateJust 41mm Steel & 18ct Yellow Gold Jubilee 126333 2022

£12,995
finance from £203.23

Girard-Perregaux Sea Hawk II 43mm Black Rubber Titanium 4990 Circa 2006

£2,495
finance from £39.02

FAQ

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

Cristiano Ronaldo is known to wear several high-end Franck Muller watches, one of which is valued at around $1.5 million. His Franck Muller timepiece is heavily encrusted with diamonds and is customized to reflect his lavish taste. The exact price of his specific Franck Muller watch can vary depending on the customization and number of diamonds used, but it’s certainly one of the most expensive in his collection.

The "4 stages of Piaget's theory" pertains to the cognitive developmental stages identified by Jean Piaget, not the luxury watch brand. For clarity, Jean Piaget's stages include Sensorimotor, Preoperational, Concrete Operational, and Formal Operational stages. These stages do not relate to Piaget, the watch brand. Piaget, the luxury watchmaker, focuses on precision, luxury, and elegance rather than psychological concepts.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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