We have been buying, selling & part-exchanging luxury watches since the 90s, with hundreds of trusted patrons.
We love matching you with your next timepiece for a price you love. Speak with the team if you are hunting for something specific.
Hublot and Panerai are both luxury brands, but they cater to different tastes.
Neither is objectively "better" than the other; the choice depends on whether you prefer Hublot’s flashy and contemporary style or Panerai’s timeless, robust design. Both brands offer high-quality craftsmanship and innovation, but their styles are very different.
Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.
The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.
The correct name is Bulgari, but the brand uses the ancient Roman alphabet where the letter "V" was used instead of "U," hence the spelling Bvlgari on its logo. Both versions refer to the same luxury brand, and "Bulgari" is the accepted pronunciation.
Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.
Yes, TAG Heuer remains a popular and respected brand in the luxury watch market. Its strong heritage, association with motorsports, and continuous innovation in design and technology keep it relevant and desirable among watch enthusiasts and collectors. The brand's ongoing collaborations and endorsements further enhance its visibility and appeal.
In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).
Cristiano Ronaldo is known to wear several high-end Franck Muller watches, one of which is valued at around $1.5 million. His Franck Muller timepiece is heavily encrusted with diamonds and is customized to reflect his lavish taste. The exact price of his specific Franck Muller watch can vary depending on the customization and number of diamonds used, but it’s certainly one of the most expensive in his collection.
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