London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, Piaget is undeniably a luxury brand. Established in 1874, Piaget has built a prestigious reputation for creating exquisite watches and jewelry. The brand is known for its dedication to craftsmanship, producing some of the world's thinnest mechanical watches, and using high-quality materials such as gold, diamonds, and precious stones. Piaget’s timepieces are a symbol of elegance, innovation, and luxury, making it a highly sought-after brand among collectors and enthusiasts.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

A TAG Heuer watch, when properly maintained, can last a lifetime and even be passed down through generations. Regular servicing, typically recommended every 5 to 10 years, is crucial to keep the watch in optimal working condition. The high-quality materials and precision engineering ensure that a TAG Heuer watch can withstand the test of time.

Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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