London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
trustpilot
Instagram Facebook TikTok follow us

Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

Filter by Price

Min:
Max:
Filter

FAQ

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Spiritually, Omega signifies the end or the ultimate achievement. For Omega watch enthusiasts, this could translate into owning a timepiece that represents the peak of luxury, precision, and craftsmanship—an achievement in itself.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

The comparison between Tudor and Tag Heuer depends on what you prioritize in a watch. Tudor offers a stronger connection to Rolex, high-quality craftsmanship, and in-house movements. Tag Heuer, on the other hand, is known for its connection to motorsport and its modern, sporty designs. If you value classic design and heritage, Tudor may be a better choice, whereas Tag Heuer is ideal for those who appreciate technical innovation and a sportier aesthetic. Both brands offer excellent watches, but Tudor often carries a bit more prestige in the eyes of collectors.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

Many high-profile celebrities have been seen wearing Chopard watches and jewelry, including:

  • Rihanna – Frequently spotted wearing Chopard at red-carpet events.
  • Charlize Theron – Known to wear Chopard, especially during awards shows like the Oscars.
  • Cate Blanchett – A fan of the brand, often showcasing Chopard’s luxurious pieces.
  • Leonardo DiCaprio – Wears Chopard as part of his association with environmental and ethical luxury practices.

Chopard’s association with the Cannes Film Festival, where it has been an official partner since 1998, also cements its strong connection with celebrity culture and red-carpet events.

Piaget watches are considered to be of exceptional quality. They are known for their ultra-thin movements, intricate designs, and use of high-quality materials. Piaget’s commitment to excellence ensures that each watch is meticulously crafted to the highest standards. Therefore, Piaget watches are highly regarded in the luxury watch industry and are seen as a good investment due to their craftsmanship, durability, and brand prestige.

Rolex watches are expensive due to the use of premium materials, meticulous manufacturing processes, and stringent quality controls. Additionally, the brand's history, association with celebrities, and the scarcity of certain models contribute to their high prices. Despite the cost, Rolex watches are seen as valuable investments due to their durability and prestige.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

Newsletter
Be The First The Diamond Box Icon
for new stock arrivals and offers