London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Breitling and Rolex are both renowned luxury watch brands, each with its own unique strengths. While Rolex is known for its iconic status and brand recognition, Breitling stands out with its focus on precision, aviation heritage, and innovative designs. The choice between the two depends on personal preference, with Breitling often appealing to those who value technical craftsmanship and a more adventurous spirit.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

Yes, Piaget is undeniably a luxury brand. Established in 1874, Piaget has built a prestigious reputation for creating exquisite watches and jewelry. The brand is known for its dedication to craftsmanship, producing some of the world's thinnest mechanical watches, and using high-quality materials such as gold, diamonds, and precious stones. Piaget’s timepieces are a symbol of elegance, innovation, and luxury, making it a highly sought-after brand among collectors and enthusiasts.

No, Tudor is not a cheap watch. While Tudor is more affordable than its parent brand Rolex, it is still considered a luxury watch brand. Tudor watches are Swiss-made, and many feature in-house movements and high-quality materials. Prices for Tudor watches typically range from a few thousand to several thousand dollars, making them accessible to those looking for luxury at a relatively lower price point compared to brands like Rolex or Patek Philippe.

Both Breitling and Tudor are well-respected luxury watch brands, and the choice between them often comes down to style and use. Breitling is known for its aviation and diving watches, with a focus on chronographs and bold designs. Tudor is celebrated for its heritage and connection to Rolex, offering more classic and understated designs.

In terms of craftsmanship, both are on par, though Breitling is known for its technical prowess, especially in chronograph movements, while Tudor is praised for its in-house calibers and durable sports watches like the Black Bay and Pelagos. The decision ultimately depends on your preference for style and specific watch functions.

Buying a new Rolex from an authorised dealer provides assurance regarding authenticity and warranty coverage. However, pre-owned Rolex watches can be more affordable and offer good value, especially for discontinued models or vintage pieces. The choice between new and pre-owned depends on personal preference, budget, and specific model availability.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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