London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Cosmograph Daytona 40mm Steel & 18ct Yellow Gold Oyster 116523 2001

£13,795 £14295
finance from £215.75

Rolex Sky-Dweller 42mm Steel & 18ct Yellow Gold Oyster 326933 2022

£15,495
finance from £242.33

Rolex Cosmograph Daytona 40mm Steel & 18ct Yellow Gold Oyster 116503 2017

£16,495 £16995
finance from £257.97

Breitling Navitimer B01 Chrono 41mm Brown Leather U13324211G1P1 2020

£4,995 £5495
finance from £78.12

Cartier Santos Carree 24mm 18ct Yellow Gold Circa 1990s

£17,495 £17995
finance from £273.61

Cartier Panthere 22mm 18ct White Gold WF3225F3 1997

£10,995
finance from £171.96

Rolex Submariner Date 40mm Stainless Steel Oyster 116610LN 2017

£8,795 £9295
finance from £137.55

Piaget Dancer 31mm 18ct Yellow Gold Quartz 8069D2 1997

£8,995
finance from £140.68

Hublot Classic Fusion 41mm Quartz Black Rubber 1905.GF40.01 2008

£3,995
finance from £62.48

Audemars Piguet Royal Oak Offshore 42mm Blue Rubber 26470ST.00.A027CA.01 2018

£17,495
finance from £273.61

Cartier Calibre De Cartier 42mm Black Leather W7100043/3578 2014

£6,495 £6995
finance from £101.58

Cartier Santos De Santos 40mm Stainless Steel WSSA0037 2022

£6,295
finance from £98.45

Rolex DateJust 41mm Stainless Steel Oyster 126334 2020

£10,495 £10995
finance from £164.14

Rolex Lady-DateJust Pearlmaster 29mm 18ct Yellow Gold 69318 1997

£12,995
finance from £203.23

Chopard Happy Sport 36mm Stainless Steel 278476-2002 2014

£6,995
finance from £109.4

Audemars Piguet Royal Oak Chronograph 41mm Stainless Steel 26331ST.OO 2017

£33,795
finance from £528.53

IWC Portofino Hand-Wound 46mm Black Leather IW544805 2008 UNWORN

£14,450 £14950
finance from £225.99

Chopard Happy Diamond 37mm Brown Leather 20/7229-20 Circa 2010

£7,950
finance from £124.33

Rolex Oyster Perpetual 25mm 18ct Yellow Gold 6616 1966

£6,995
finance from £109.4

Chopard La Strada 32mm 18ct Yellow Gold Black Leather 41/6867/8 Circa 2008

£9,495
finance from £148.5

Tiffany & Co Cocktail Watch 22x35mm 18ct White Gold Black Leather Circa 1990s

£6,995
finance from £109.4

Cartier Pasha Seatimer 40mm Stainless Steel W31080M7/2790 Circa 2010

£2,995
finance from £46.84

Cartier Calibre De Cartier 42mm Black Leather W7100014/3299 Circa 2011

£3,495
finance from £54.66

Hublot Big Bang Chronograph 44mm Black Leather 301.PM.1780.RX Circa 2015

£10,495 £10995
finance from £164.14

FAQ

The Patek Philippe Grandmaster Chime currently holds the title for the richest or most expensive watch, having fetched $31 million at auction. This highly complicated and exclusive timepiece reflects the pinnacle of luxury watchmaking, with its combination of technical innovation and rarity.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Hublot watches are typically worn by individuals who value bold, innovative design and are drawn to luxury and exclusivity. Hublot owners often appreciate the brand's cutting-edge approach to watchmaking and are confident in making a statement with their timepiece. They are usually successful, fashion-forward, and enjoy the finer things in life.

 

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Jaeger-LeCoultre is special for its history of innovation, exceptional craftsmanship, and unique complications. Known as the "watchmaker’s watchmaker," JLC has supplied movements to top brands like Patek Philippe and Audemars Piguet. Key innovations, such as the Reverso’s reversible case, ultra-thin movements, and complicated mechanisms, showcase JLC’s technical prowess. This commitment to quality and innovation has made JLC a highly respected name in high horology.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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