We have been buying, selling & part-exchanging luxury watches since the 90s, with hundreds of trusted patrons.
We love matching you with your next timepiece for a price you love. Speak with the team if you are hunting for something specific.
Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.
Cartier watches may be cheaper in Dubai due to lower taxes and duties compared to other countries. Dubai is known for its tax-free shopping, which can result in lower prices for luxury items, including Cartier watches.
IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.
Many high-profile celebrities have been seen wearing Chopard watches and jewelry, including:
Chopard’s association with the Cannes Film Festival, where it has been an official partner since 1998, also cements its strong connection with celebrity culture and red-carpet events.
Jay Z's Hublot, known as the "Shawn Carter by Hublot" collection, includes watches that can range from $17,900 to $33,900, depending on the model and materials. Jay Z, a well-known luxury connoisseur, collaborated with Hublot to create this exclusive line, emphasizing the brand's appeal among high-profile celebrities and collectors.
The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.
Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.
In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).
Visit us in store for great service and to see our amazing collection.
114 Ballards Lane, N3 2DN, London 020 8838 3655
