London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Whether Cartier is better than Rolex depends on personal preference. Cartier is renowned for its timeless design and elegance, often appealing to those who value fashion and sophistication. Rolex, on the other hand, is celebrated for its precision, durability, and functionality, particularly appealing to those who appreciate technical excellence in watchmaking.

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

Franck Muller watches are expensive due to several factors:

  • Complex Movements: Franck Muller is known for its intricate, highly complicated movements, including tourbillons and other advanced watch complications.
  • Craftsmanship: The brand emphasizes Swiss-made craftsmanship with high-quality materials such as gold, platinum, and diamonds.
  • Limited Editions: Many Franck Muller watches are produced in limited numbers, making them rare and highly coveted.
  • Design Innovation: Franck Muller is famous for its distinctive tonneau (barrel) shape and bold, avant-garde designs, which make the watches stand out in the luxury market.

These aspects of innovation, quality, and exclusivity contribute to Franck Muller's high price point.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

Tudor watches are expensive due to several factors:

  • Swiss Craftsmanship: Tudor watches are made in Switzerland, adhering to strict quality standards.
  • In-House Movements: Many modern Tudor models feature in-house mechanical movements, which are precise and durable.
  • Materials: Tudor uses high-quality materials like stainless steel, ceramic, and sapphire crystal, contributing to their durability and luxury status.
  • Heritage: Tudor has a rich history tied to Rolex, which adds to its prestige and desirability.

Though Tudor is more affordable than Rolex, the brand’s dedication to craftsmanship and quality ensures a high price point.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.

Owning a Breitling watch suggests that you value precision, quality, and a sense of adventure. Breitling wearers often have an appreciation for the brand's heritage in aviation and its commitment to producing high-performance timepieces. It also reflects a discerning taste in luxury, where function and form are equally important.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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