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The Pre-Owned Luxury Watch Market Is Rewriting the Rules of Investment

posted on 20th January 2026

TL;DR: The pre-owned luxury watch market grew to £18.5 billion in 2024 and is projected to reach £47.4 billion by 2034. Millennials and Gen Z now represent 60% of buyers. Rolex watches app...

Why Vintage Watches Are Quietly Becoming the Smartest Investment in Luxury

posted on 12th January 2026

TL;DR: Vintage luxury watches are outperforming traditional investments because younger buyers (75% of luxury market by 2026) prioritize sustainability, authenticity, and value retention. The pre-owne...

The Luxury Watch Market in 2026: What We're Seeing (And What It Means for Buyers)

posted on 09th January 2026

TL;DR: The luxury watch market in 2026 is growing to £38 billion, with the pre-owned segment worth £22.3 billion annually. Speculation has ended. Prices have stabilized. Buyers now focus o...

How to Style Your Luxury Watch for Everyday Wear: A Practical Guide

posted on 09th January 2026

We've noticed something interesting happening in the luxury watch market. People are done keeping their timepieces locked in safes for special occasions. The numbers tell the story. Versatile sports ...

The 2026 Luxury Watch Market: What We're Seeing Beyond the Hype

posted on 06th January 2026

We've spent the last six months tracking something interesting in the luxury watch market. The patterns emerging for 2026 tell a different story than what you might expect from the headlines. The spe...

The $52 Billion Opportunity: Why Pre-Owned Luxury Watches Are Reshaping Wealth Strategy

posted on 06th January 2026

We've been tracking something unusual in the luxury market. While new luxury watch sales follow predictable patterns, the pre-owned sector is experiencing growth that challenges everything we thought...

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