Watches of Switzerland shares climbed after reaffirming their fiscal 2026 outlook. This happened while 39% tariffs hit Swiss imports and luxury demand softened. The numbers tell a curious story. The...

A single engagement ring choice triggered a 10,000% surge in online searches. We're witnessing something unprecedented in the diamond industry. Taylor Swift's old mine cut engagement ring didn't just...

Sixty-six brands gathered in Geneva with secrets to spill. The 2025 edition nearly doubled participation from 40 brands in 2023. That growth reveals something deeper than event success. We're witnes...

Luxury watches disappear faster than collectors can buy them. The Rolex Daytona 'Le Mans' holds the record for shortest production run ever. Discontinued in less than a year, it created instant scarc...

Three hundred fifty years. That's how long the watch industry relied on the same basic hairspring technology. Until now. TAG Heuer's TH-Carbonspring marks the first new hairspring material since Chr...

Actors rarely move markets. But Jacob Elordi's watch collection tells a different story about where smart money flows in 2024. We've been tracking celebrity watch choices for their investment signals...