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Women Are Buying More Luxury Watches Than Ever

posted on 28th November 2025

The luxury watch market has a new power player. Women now represent 35% of all luxury watch sales in 2025, and their segment is growing faster than any other. The projected growth rate through 2030 s...

Every Rolex Starts Here But Nobody Talks About It

posted on 26th November 2025

Every Rolex starts here, but few buyers know why. The Oyster Perpetual sits at the foundation of everything Rolex built. While collectors chase Submariners and Daytonas, this seemingly simple watch h...

Why Cartier Makes the Perfect Christmas Gift: Timeless Luxury That Lasts

posted on 25th November 2025

Some gifts fade with trends. Others outlive generations. When we think about Christmas gifting in the luxury space, we often default to what's new, what's shiny, what arrives in pristine packaging wi...

The Rolex GMT That Quietly Outperforms Everything

posted on 24th November 2025

The Rolex GMT-Master II delivers 5-9% annual appreciation with proven stability across 70 years. Steel variants like "Pepsi" and "Batman" offer compelling entry points in 2025, with vintage references...

Why Pre-Owned Royal Oaks Beat New Ones

posted on 20th November 2025

The Royal Oak wasn't supposed to work. Now it outperforms most investments. We've been tracking something unusual in luxury watch markets. While most heirlooms lose value the moment they leave the st...

The Diamond Market Just Split Into Two Asset Classes

posted on 19th November 2025

The diamond market just split in two. We tracked the numbers over the past decade, and what emerged isn't subtle. Lab-grown and natural diamonds are diverging into separate asset classes with fundame...

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