London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

IWC watches generally hold their value well, particularly models from popular collections such as the Big Pilot, Portugieser, and Pilot’s Watches. While they may not always appreciate like some Rolex models, limited editions or historically significant pieces can command strong resale prices. The resale value of an IWC watch depends on factors like model rarity, condition, and market demand.

Franck Muller watches are expensive due to several factors:

  • Complex Movements: Franck Muller is known for its intricate, highly complicated movements, including tourbillons and other advanced watch complications.
  • Craftsmanship: The brand emphasizes Swiss-made craftsmanship with high-quality materials such as gold, platinum, and diamonds.
  • Limited Editions: Many Franck Muller watches are produced in limited numbers, making them rare and highly coveted.
  • Design Innovation: Franck Muller is famous for its distinctive tonneau (barrel) shape and bold, avant-garde designs, which make the watches stand out in the luxury market.

These aspects of innovation, quality, and exclusivity contribute to Franck Muller's high price point.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:

  • In-House Movements: Chopard’s L.U.C. collection showcases in-house mechanical movements, exemplifying Swiss watchmaking excellence.
  • Ethical Luxury: Chopard is a leader in sustainable luxury, using Fairmined gold and responsibly sourced gemstones, emphasizing both environmental and social responsibility.
  • Iconic Designs: The brand’s famous Happy Diamonds and Happy Sport collections, featuring free-moving diamonds within the watch face, are instantly recognizable and widely celebrated.

These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.

No, Baume & Mercier watches are not made in China. The brand is known for its Swiss heritage and craftsmanship, and all of its watches are Swiss-made. Baume & Mercier adheres to the "Swiss Made" label, meaning that their timepieces are manufactured, assembled, and quality-controlled in Switzerland, in accordance with strict industry standards.

The correct name is Bulgari, but the brand uses the ancient Roman alphabet where the letter "V" was used instead of "U," hence the spelling Bvlgari on its logo. Both versions refer to the same luxury brand, and "Bulgari" is the accepted pronunciation.

Yes, Chopard is a high-end luxury brand, renowned for producing Swiss-made watches and fine jewelry. Its reputation is built on the use of superior materials, precision in watchmaking, and innovative designs. Chopard’s long-standing commitment to ethical luxury, especially with its Fairmined gold and responsibly sourced diamonds, reinforces its high-end status in the market.

Yes, TAG Heuer is owned by LVMH (Moët Hennessy Louis Vuitton), one of the world's leading luxury goods companies. LVMH acquired TAG Heuer in 1999, and since then, the brand has continued to flourish under its ownership, benefiting from the conglomerate's extensive resources and expertise in luxury brand management.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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