London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

Baume & Mercier watches are made in Switzerland. The company’s headquarters and production facilities are located in Geneva, the heart of Swiss watchmaking. The brand adheres to the highest standards of Swiss watchmaking, ensuring that each timepiece is crafted with precision, attention to detail, and superior materials.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

Yes, TAG Heuer remains a popular and respected brand in the luxury watch market. Its strong heritage, association with motorsports, and continuous innovation in design and technology keep it relevant and desirable among watch enthusiasts and collectors. The brand's ongoing collaborations and endorsements further enhance its visibility and appeal.

Yes, Cartier uses real gold in its watches. The brand is known for its use of high-quality materials, including 18k gold, platinum, and genuine gemstones, ensuring that each piece is both luxurious and durable.

Yes, Panerai watches tend to hold their value well, particularly limited-edition models or those with historical significance. The brand’s strong following and limited production numbers contribute to its resale value. However, as with any luxury watch, the specific model, condition, and demand will influence the long-term value. Some rare or discontinued Panerai models may even appreciate over time, making them a solid investment.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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