London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Cristiano Ronaldo is known to wear several high-end Franck Muller watches, one of which is valued at around $1.5 million. His Franck Muller timepiece is heavily encrusted with diamonds and is customized to reflect his lavish taste. The exact price of his specific Franck Muller watch can vary depending on the customization and number of diamonds used, but it’s certainly one of the most expensive in his collection.

Yes, Chanel has been producing luxury watches since 1987. Their most iconic model is the Chanel J12, introduced in 2000, which quickly became a symbol of innovation and style. Chanel’s watches are crafted in Switzerland, combining Swiss precision with the brand’s signature fashion-forward design. The J12, Première, and Boy.Friend collections are among their most popular offerings.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

No, Baume & Mercier watches are not made in China. The brand is known for its Swiss heritage and craftsmanship, and all of its watches are Swiss-made. Baume & Mercier adheres to the "Swiss Made" label, meaning that their timepieces are manufactured, assembled, and quality-controlled in Switzerland, in accordance with strict industry standards.

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

Yes, Franck Muller watches are worth buying for collectors and enthusiasts who value bold design, technical innovation, and craftsmanship. The brand is renowned for its complex movements and distinctive aesthetics, including the iconic tonneau-shaped cases and eye-catching numerals. While they may not hold their value as consistently as some other luxury brands like Rolex or Patek Philippe, Franck Muller timepieces offer exceptional artistry and exclusivity, making them a worthwhile purchase for those seeking a statement piece or a uniquely crafted luxury watch.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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