London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The Chopard controversy refers to reports about the brand’s ties to the trade of conflict diamonds in the past. However, Chopard has since made significant strides in ensuring ethical practices, including sourcing Fairmined gold and committing to using responsibly sourced materials. The brand now leads initiatives in sustainable luxury, focusing on environmental and social responsibility within its supply chain.

Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:

  • In-House Movements: Chopard’s L.U.C. collection showcases in-house mechanical movements, exemplifying Swiss watchmaking excellence.
  • Ethical Luxury: Chopard is a leader in sustainable luxury, using Fairmined gold and responsibly sourced gemstones, emphasizing both environmental and social responsibility.
  • Iconic Designs: The brand’s famous Happy Diamonds and Happy Sport collections, featuring free-moving diamonds within the watch face, are instantly recognizable and widely celebrated.

These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.

Breitling and Omega are both prestigious Swiss watch brands with rich histories. Omega is known for its association with space exploration and its status as the official timekeeper of the Olympics, while Breitling is celebrated for its aviation watches. Deciding which is better depends on individual taste and what one prioritises in a watch—whether it's Omega's space-age legacy or Breitling's aviation precision.

No, Panerai is not made by Rolex. However, there is a historical connection between the two brands. From the 1930s to the 1950s, Panerai sourced movements and cases from Rolex for their diving watches, which were initially created for the Italian Navy. Today, Panerai is an independent luxury watch brand owned by the Richemont Group and no longer relies on Rolex for its components, producing its own in-house movements.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

IWC stands for International Watch Company. The brand was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland. IWC blends American entrepreneurial spirit with Swiss precision, producing high-quality mechanical timepieces known for their engineering and craftsmanship.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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