London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Generally, second-hand Rolex watches can be cheaper than new ones, especially for models that are readily available. However, vintage or rare pre-owned models can be quite expensive due to their historical significance and rarity. Always ensure you purchase from a reputable dealer to guarantee authenticity.

No, TAG Heuer is not owned by Rolex. TAG Heuer is a Swiss luxury watch brand that is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational conglomerate specializing in luxury goods. Rolex, on the other hand, is an independent, privately-owned Swiss watchmaker with no affiliation to TAG Heuer.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.

Yes, many Cartier watches are designed to be both durable and stylish, making them suitable for everyday wear. Models such as the Cartier Tank or the Cartier Santos are particularly popular for their versatility and classic appeal.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

The identity of the individual who owns the most expensive watch, the Patek Philippe Grandmaster Chime sold for $31 million, has not been publicly disclosed. It was purchased anonymously at a charity auction in 2019, making it the most expensive wristwatch ever sold.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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