TL;DR Jewellery care is about consistency, not effort. Remove pieces before water, chemicals, and sleep. Clean gently with mild soap and water. Store items separately in a cool, dry place. At The Diamond Box, the pieces that last generations are simply the ones cared for little and often, with professional support when it matters most.
Different materials need different care
Remove jewellery before water, chemicals, exercise, and sleep
Clean most pieces every 1–2 weeks with warm water and mild soap
Store items separately to avoid scratches and tarnishing
Have pieces professionally checked if they are showing signs of wear
Over more than 20 years at The Diamond Box, we've seen thousands of pieces come through our hands. Engagement rings worn daily for decades. Bracelets passed between generations. Watches tied to life's biggest milestones.
What stands out isn’t price or brand. It’s care.
The jewellery that still looks exceptional after years of wear usually belongs to someone who built simple habits into their routine. Not occasional deep cleans. Just small, consistent care.
At The Diamond Box, it's those habits combined with professional care that protect both appearance and long-term value.
Not all jewellery should be treated the same. What works perfectly for one piece can quietly damage another. At The Diamond Box, we've spent years understanding these differences so your pieces get the care they need.
Durable and ideal for everyday wear. They can handle gentle cleaning well but will naturally develop fine scratches over time. This is part of their character.
There’s a clear divide:
Hard stones (diamonds, sapphires, rubies): resilient and suitable for gentle soaking and brushing
Soft or porous stones (pearls, opals, emeralds): delicate and sensitive to moisture and chemicals
When customers come to us with damage, it's often from using the wrong cleaning method for the material. If you're unsure what your piece needs, we're here to guide you.
Key insight: Once you understand your materials, care becomes simple and intuitive. When there's any doubt, bring your pieces to us for advice.
The biggest difference between jewellery that lasts and jewellery that doesn’t often comes down to when it’s worn.
We regularly see avoidable damage from everyday activities that could have been prevented with a few simple habits.

Showering or bathing
Swimming (chlorine and saltwater are particularly harsh)
Exercising
Cleaning
Sleeping
Applying perfumes, lotions, or hairspray
These moments seem harmless, but over time they dull stones, weaken settings, and wear down metals.
A simple habit that makes a noticeable difference:
Put your jewellery on last when getting ready.
Routine cleaning doesn't need to be complicated. In fact, simple methods are often the safest for regular maintenance between professional cleans.
Use warm water with a small amount of mild washing-up liquid
Soak for 10–15 minutes
Gently clean with a soft toothbrush
Rinse thoroughly
Pat dry with a soft cloth
Do this every one to two weeks for pieces you wear often. For a deeper, thorough clean that restores brilliance, bring your jewellery to The Diamond Box where we use professional-grade methods tailored to each piece.

Wipe gently with a soft, slightly damp cloth after wearing
Avoid soaking, brushes, and cleaning solutions
If deeper cleaning is needed, it's best handled professionally. These materials are far less forgiving, and at The Diamond Box, we have the expertise and tools to clean delicate stones safely without risk of damage.
How jewellery is stored is just as important as how it’s cleaned.
At The Diamond Box, we often see scratches, tangles, and tarnish simply from poor storage habits. Good storage protects your investment between professional services.
Store pieces separately to prevent scratching
Use soft pouches or lined compartments
Keep jewellery in a cool, dry place
Avoid bathrooms due to humidity
Lay chains flat to reduce strain on clasps
Good storage doesn’t need to be expensive. It just needs to be thoughtful.
Even well-cared-for jewellery needs occasional expert attention. This is where professional servicing makes the biggest difference.
At The Diamond Box, we recommend a professional inspection at least once a year, particularly for pieces worn daily. Our checks are thorough and catch issues before they become problems.
During these checks at The Diamond Box, we look for:
Loose stones
Worn or bent prongs
Weak clasps
Thinning chains
General structural wear
When customers bring pieces to The Diamond Box early, most issues are quick and straightforward to fix. Left too long, they often become far more costly or result in lost stones. Our repair service is built around protecting what matters to you.
Movement in a stone
A clasp not closing properly
Visible wear to metal or settings
Early action makes all the difference. If you notice anything concerning, bring your jewellery to us. We'd rather check a piece and find nothing wrong than have you wait until something's lost.
The jewellery that lasts isn’t necessarily the most expensive. It’s the most consistently cared for.
In our experience, people who:
Remove their jewellery at the right times
Clean it gently and regularly
Store it properly
Bring it in before issues develop
…end up enjoying their pieces more, and for much longer. The combination of good home habits and regular professional care from The Diamond Box creates jewellery that truly lasts.
These habits don't feel like effort once they become routine. They simply become part of how you wear and value your jewellery. When professional care is needed, we're here.
Looking after jewellery isn't complicated. It's about paying attention, building simple habits, and knowing when to bring in professional support.
A few small habits, repeated over time, protect not just the piece itself but the meaning behind it. Whether it's something you wear every day or something you pass on one day, proper care ensures it stays exactly as it should. At The Diamond Box, we're here to support that care across the lifetime of your jewellery.
Over more than 20 years, we've built our reputation on helping people protect what matters. That's what truly defines fine jewellery ownership.
Consistent care matters more than occasional deep cleaning
Always match your cleaning method to the material
Remove jewellery before exposure to water, chemicals, and impact
Clean gently and regularly at home using simple methods
Store pieces separately in cool, dry conditions
Bring jewellery to The Diamond Box for professional inspection once a year
Use our repair and cleaning services to address issues early and maintain long-term value
Visit us in store for great service and to see our amazing collection.
114 Ballards Lane, N3 2DN, London 020 8838 3655