London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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The Diamond Blog

Paris Auctions Just Revealed The Luxury Shift
posted on 14th October 2025
The numbers from Paris tell a story. Sotheby's just posted €9.3 million across their jewelry and watch auctions. Best jewelry results in the city since 2018. Nearly half the lots sold above high...
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NYC Turned Luxury Recycling Into Serious Infrastructure
posted on 14th October 2025
Luxury has always meant new. Until now. We're watching something shift in how high-value goods move through the market. The secondhand luxury market grew 7% last year, outpacing new luxury sales. Tha...
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WhyTraditional Jewellers Are Quietly Going Extinct
posted on 09th October 2025
The diamond business just lost control of its own narrative. We've tracked the fine jewellery industry for years, watching traditional players cling to exclusivity models while consumer preferences e...
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This Tiny Window Changed Watchmaking Forever
posted on 09th October 2025
Most revolutions start with something small. In 1945, Rolex introduced the Datejust with a feature so simple it's easy to miss: a date window at 3 o'clock. But this wasn't just another dial element. ...
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Rolex Doesn't Sponsor Golf, It Owns It
posted on 09th October 2025
Most brands fight for space. Rolex bought the entire sport. When the PGA of America CEO calls you "the most powerful brand in golf," you've achieved something beyond traditional sponsorship. You've c...
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Why Coloured Gemstones Are The New Status Symbol for Modern Brides
posted on 09th October 2025
The most expensive engagement rings today aren't clear. They're colored. We're watching traditional bridal jewelry conventions collapse in real time. The diamond solitaire that defined luxury for gen...
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