London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Audemars Piguet Royal Oak Offshore 37mm 18ct Rose Gold 26231OR.ZZ.D003CA.01 2018

£37,995
finance from £679.11

Cartier Santos 100 XL 38mm Steel & 18ct Yellow Gold W200728G 2010

£5,995
finance from £107.15

Rolex Submariner Date 40mm Stainless Steel Oyster 16800 1986

£8,695
finance from £155.41

Zenith Defy El Primero 44mm Blue Rubber 95.9002.9004/78.R590 2019

£6,295
finance from £112.51

Audemars Piguet Royal Oak Steel & 18ct Yellow Gold 36mm 14790SA/O/0789SA.01 1997

£21,995
finance from £393.13

Audemars Piguet Royal Oak Offshore Chronograph Black Leather 26470ST.OO 2020

£18,995
finance from £339.51

Zenith El Primero Chronomaster 42mm Black Rubber 24.2041.400/01.R576 2020

£4,795
finance from £85.7

Patek Philippe Calatrava Travel Time 42mm 2024 5224R-001 UNWORN

£30,495
finance from £545.06

Cartier Santos Galbée 24mm Steel & 18ct Yellow Gold W20012C4 Circa 2000s

£3,295
finance from £58.89

Rolex Submariner 40mm 18ct Yellow Gold Oyster 16618 1989

£20,895
finance from £373.47

Cartier Panthere 27mm Stainless Steel WSPN0007 Circa 2017

£3,695
finance from £66.04

Rolex Yacht-Master 40mm Steel & 18ct Rose Gold Oyster 126621 2023

£13,495
finance from £241.2

Cartier Santos Galbee 24mm Steel & 18ct Yellow Gold W20012C4 Circa 2000s

£2,995
finance from £53.53

Cartier Santos De Cartier 39.8mm Black Rubber WSSA0039 2024

£6,795
finance from £121.45

OMEGA Seamaster Olympic Collection 41mm Stainless Steel 2894.51.91 2005

£3,795
finance from £67.83

Cartier Santos 100XL 41mm Chronograph Black Leather W20090X8 2011

£4,495
finance from £80.34

Rolex Lady DateJust 26mm Stainless Steel Jubilee 179174 2012

£6,495
finance from £116.09

Rolex DateJust 36mm 18ct Rose Gold Brown Leather 116185 2016

£19,950
finance from £356.58

Rolex GMT-Master II 40mm 'Batman' Stainless Steel Oyster 126710BLNR 2021

£12,495
finance from £223.33

Rolex Lady DateJust 26mm 18ct White Gold Presidential 179239 2003

£14,995
finance from £268.01

Rolex Yacht-Master 40mm Stainless Steel Oyster 126622 2021

£10,295
finance from £184.01

Rolex Lady DateJust 26mm Stainless Steel Oyster 69160 1997

£3,995
finance from £71.41

Rolex Oyster Perpetual 'Candy Pink' 36mm Stainless Steel Oyster 126000 2022

£7,695
finance from £137.54

Cartier Tank Francaise 25mm Stainless Steel W51011Q3/2465 2003

£3,295
finance from £58.89

FAQ

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

The most expensive watch in the world is the Patek Philippe Grandmaster Chime 6300A-010, which sold for $31 million at auction. It features 20 complications, including a minute repeater and a perpetual calendar, housed in a reversible stainless steel case. The watch was sold at a charity auction and holds the record for the most expensive wristwatch ever sold.

Hublot watches generally hold their value well, especially limited editions and models made from unique materials. The brand's strong reputation in the luxury market and its association with high-profile individuals contribute to its watches maintaining or even increasing in value over time, making them a solid investment for collectors.

 

The "4 stages of Piaget's theory" pertains to the cognitive developmental stages identified by Jean Piaget, not the luxury watch brand. For clarity, Jean Piaget's stages include Sensorimotor, Preoperational, Concrete Operational, and Formal Operational stages. These stages do not relate to Piaget, the watch brand. Piaget, the luxury watchmaker, focuses on precision, luxury, and elegance rather than psychological concepts.

No, Panerai is not made by Rolex. However, there is a historical connection between the two brands. From the 1930s to the 1950s, Panerai sourced movements and cases from Rolex for their diving watches, which were initially created for the Italian Navy. Today, Panerai is an independent luxury watch brand owned by the Richemont Group and no longer relies on Rolex for its components, producing its own in-house movements.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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