London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

While Baume & Mercier watches are highly respected for their craftsmanship and timeless design, they do not typically appreciate in value like brands such as Rolex or Patek Philippe. However, they provide excellent value for money in terms of Swiss quality and aesthetics. If you're buying a Baume & Mercier for its beauty, craftsmanship, and personal use rather than investment, it can be a satisfying purchase.

No, TAG Heuer is not owned by Rolex. TAG Heuer is a Swiss luxury watch brand that is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational conglomerate specializing in luxury goods. Rolex, on the other hand, is an independent, privately-owned Swiss watchmaker with no affiliation to TAG Heuer.

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

No, Panerai is not made by Rolex. However, there is a historical connection between the two brands. From the 1930s to the 1950s, Panerai sourced movements and cases from Rolex for their diving watches, which were initially created for the Italian Navy. Today, Panerai is an independent luxury watch brand owned by the Richemont Group and no longer relies on Rolex for its components, producing its own in-house movements.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.

In the world of luxury watches, "being an Omega" refers to owning or appreciating Omega timepieces. Omega watches are renowned for their precision, craftsmanship, and status, making the wearer part of a distinguished group that values excellence.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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