London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

The "V" in Bvlgari is a stylistic choice that reflects the Roman alphabet, where the letter "V" was used instead of "U." This nod to ancient Rome ties into Bulgari’s origins in Rome and its association with classical art and architecture.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

Yes, Chopard is a high-end luxury brand, renowned for producing Swiss-made watches and fine jewelry. Its reputation is built on the use of superior materials, precision in watchmaking, and innovative designs. Chopard’s long-standing commitment to ethical luxury, especially with its Fairmined gold and responsibly sourced diamonds, reinforces its high-end status in the market.

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

No, TAG Heuer is not owned by Rolex. TAG Heuer is a Swiss luxury watch brand that is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational conglomerate specializing in luxury goods. Rolex, on the other hand, is an independent, privately-owned Swiss watchmaker with no affiliation to TAG Heuer.

Omega and Tudor are both excellent luxury watch brands, but they cater to different segments of the market. Omega has a longer history of innovation, particularly with its Co-Axial escapement and famous models like the Speedmaster, which was worn on the moon. Omega also offers a broader range of models, including dive watches, chronographs, and dress watches.

Tudor, on the other hand, is known for its heritage as a subsidiary of Rolex and offers more affordable luxury timepieces with robust designs. In terms of brand prestige, Omega is generally viewed as higher, but Tudor provides excellent value for money with its craftsmanship and growing reputation. The best choice depends on your personal style and budget.

Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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