London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

IWC and Rolex are both prestigious Swiss watch brands, but they cater to slightly different tastes. Rolex is better known for its rugged, iconic designs and strong resale value, while IWC is celebrated for its sophisticated craftsmanship and heritage in making pilot and dress watches. While both brands offer exceptional quality, Rolex has broader recognition and a stronger resale market. On the other hand, IWC is often praised for its more refined, technical movements and limited-edition pieces, making it highly regarded among watch collectors.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

Yes, Franck Muller is a highly regarded luxury brand. The company is known for producing some of the most innovative and technically advanced watches in the world. Franck Muller watches are synonymous with sophistication, elegance, and exclusivity. They are handcrafted in Switzerland using premium materials, making them a status symbol among collectors and high-net-worth individuals.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

The choice between Chopard and Cartier depends on personal taste and preferences:

  • Chopard is known for its intricate movements and exquisite jewelry pieces, often incorporating ethical materials and showcasing Swiss craftsmanship.
  • Cartier is famous for its timeless, iconic designs and wide range of offerings, from watches to jewelry, with a heritage of royal and celebrity patronage.

In terms of luxury status and quality, both brands are highly regarded. Chopard may appeal more to those looking for finely crafted Swiss timepieces and ethical luxury, while Cartier offers broader recognition with iconic designs like the Santos and Tank.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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