London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

Franck Muller watches are expensive due to several factors:

  • Complex Movements: Franck Muller is known for its intricate, highly complicated movements, including tourbillons and other advanced watch complications.
  • Craftsmanship: The brand emphasizes Swiss-made craftsmanship with high-quality materials such as gold, platinum, and diamonds.
  • Limited Editions: Many Franck Muller watches are produced in limited numbers, making them rare and highly coveted.
  • Design Innovation: Franck Muller is famous for its distinctive tonneau (barrel) shape and bold, avant-garde designs, which make the watches stand out in the luxury market.

These aspects of innovation, quality, and exclusivity contribute to Franck Muller's high price point.

Yes, Tudor watches generally hold their value well, particularly models like the Tudor Black Bay and Tudor Pelagos. While Tudor watches don't appreciate in value as much as Rolex, their limited production and growing popularity among collectors have ensured strong resale values. Limited editions or special releases, such as the Tudor Black Bay Fifty-Eight, may even appreciate over time.

 

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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