London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Jaeger-LeCoultre is pronounced as "Yay-gur Le-Cool-truh". The brand name combines the German “Jaeger,” meaning “hunter,” with “LeCoultre,” derived from Antoine LeCoultre, a pioneering Swiss watchmaker.

The name Bulgari comes from the surname of the brand’s founder, Sotirios Voulgaris, a Greek silversmith who established the company in Rome in 1884. The brand name reflects its Greek origins, with the spelling "Bvlgari" using the classical Roman alphabet.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

A person who wears Jaeger-LeCoultre typically values understated elegance, technical excellence, and heritage. JLC appeals to those who appreciate high horology and the art of fine watchmaking. Many JLC wearers are professionals, collectors, and watch enthusiasts who prefer unique and sophisticated timepieces over more mainstream luxury brands, often opting for JLC’s classic designs and innovative complications.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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