London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

Yes, Chopard is considered a high-end luxury brand. Known for its precision Swiss watchmaking, fine jewelry, and impeccable craftsmanship, Chopard produces timepieces that blend elegance with innovation. The brand’s commitment to high-quality materials, meticulous attention to detail, and exclusive designs places it firmly among the top luxury brands in the world.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

Yes, many Cartier watches are designed to be both durable and stylish, making them suitable for everyday wear. Models such as the Cartier Tank or the Cartier Santos are particularly popular for their versatility and classic appeal.

Piaget watches are expensive due to several factors:

  • Craftsmanship: Piaget’s timepieces are handcrafted by skilled artisans using traditional techniques.
  • Materials: The brand uses only the finest materials, including gold, platinum, and precious stones.
  • Innovation: Piaget is known for its pioneering work in ultra-thin movements, which require advanced engineering and precision.
  • Heritage: With a history dating back to 1874, Piaget’s reputation for luxury and quality adds significant value to its products.
  • Exclusivity: Limited production and the exclusivity of their designs contribute to the high cost.

The combination of these elements makes Piaget a symbol of luxury, and its watches a valuable investment.

Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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