London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

Jaeger-LeCoultre is pronounced as "Yay-gur Le-Cool-truh". The brand name combines the German “Jaeger,” meaning “hunter,” with “LeCoultre,” derived from Antoine LeCoultre, a pioneering Swiss watchmaker.

The term Bulgari girl refers to celebrities and high-profile women who are frequently associated with the brand and its jewelry. Over the years, icons like Elizabeth Taylor, Anne Hathaway, Zendaya, and Bella Hadid have been seen wearing Bulgari, embodying the brand’s essence of elegance, glamour, and bold style. These women help define the image of Bulgari’s modern, sophisticated clientele.

Yes, Chopard is considered a high-end luxury brand. Known for its precision Swiss watchmaking, fine jewelry, and impeccable craftsmanship, Chopard produces timepieces that blend elegance with innovation. The brand’s commitment to high-quality materials, meticulous attention to detail, and exclusive designs places it firmly among the top luxury brands in the world.

Bulgari watches are expensive because of their luxury craftsmanship, high-quality materials, and unique designs. The brand is known for using precious metals, diamonds, and gemstones, and its watches often feature intricate movements that require expert craftsmanship. Bulgari combines Italian style with Swiss precision, ensuring each timepiece is both a work of art and a feat of engineering, justifying the high price point.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:

  • In-House Movements: Chopard’s L.U.C. collection showcases in-house mechanical movements, exemplifying Swiss watchmaking excellence.
  • Ethical Luxury: Chopard is a leader in sustainable luxury, using Fairmined gold and responsibly sourced gemstones, emphasizing both environmental and social responsibility.
  • Iconic Designs: The brand’s famous Happy Diamonds and Happy Sport collections, featuring free-moving diamonds within the watch face, are instantly recognizable and widely celebrated.

These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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