London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Jaeger-LeCoultre is often ranked among the top luxury Swiss watchmakers, valued for its innovation, craftsmanship, and historical significance. While it might be less mainstream than brands like Rolex or Omega, JLC is held in high regard by collectors and enthusiasts as a premier brand in fine watchmaking, often grouped with brands like Audemars Piguet and Vacheron Constantin.

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

Breitling is a Swiss watch brand, deeply rooted in the traditions of Swiss watchmaking. Founded by Léon Breitling in Saint-Imier, Switzerland, the brand has maintained its headquarters in Switzerland and continues to uphold the country's reputation for exceptional craftsmanship and precision in horology.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

TAG Heuer watches are considered to offer good value for money within the luxury watch market. They combine Swiss craftsmanship with innovative designs and robust performance. While they are not as expensive as some other luxury brands like Rolex or Patek Philippe, they still provide a high level of quality, making them a sound investment for those looking to own a prestigious timepiece without the higher price tag of other luxury brands.

The name Bulgari comes from the surname of the brand’s founder, Sotirios Voulgaris, a Greek silversmith who established the company in Rome in 1884. The brand name reflects its Greek origins, with the spelling "Bvlgari" using the classical Roman alphabet.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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