London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

IWC stands for International Watch Company. The brand was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland. IWC blends American entrepreneurial spirit with Swiss precision, producing high-quality mechanical timepieces known for their engineering and craftsmanship.

Panerai is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other prestigious brands such as Cartier, Vacheron Constantin, and IWC. Richemont acquired Panerai in 1997, and since then, Panerai has grown into one of the most recognized names in luxury watchmaking, blending its Italian heritage with Swiss precision.

Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Yes, LVMH (Moët Hennessy Louis Vuitton) owns Bulgari. In 2011, LVMH acquired Bulgari, adding the brand to its portfolio of prestigious luxury companies. Under LVMH, Bulgari has continued to thrive as one of the leading names in the world of luxury watches, jewelry, and accessories.

While both Hublot and Rolex are prestigious brands, Hublot watches can be more expensive than Rolex, depending on the model. Hublot's use of avant-garde materials and bold, innovative designs often leads to higher price points, especially for limited editions. Rolex, known for its classic designs and historical significance, also offers high-priced models, but Hublot's emphasis on exclusivity can result in higher costs for certain pieces.

 

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

IWC watches can be a good investment, particularly limited-edition models or pieces from highly coveted collections like the Big Pilot or Portugieser. While they may not appreciate as consistently as brands like Rolex or Patek Philippe, certain IWC models retain their value well, and some may even increase in value over time due to rarity and demand. For watch enthusiasts, IWC represents a solid combination of craftsmanship, prestige, and durability.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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