London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

Tudor watches are expensive due to several factors:

  • Swiss Craftsmanship: Tudor watches are made in Switzerland, adhering to strict quality standards.
  • In-House Movements: Many modern Tudor models feature in-house mechanical movements, which are precise and durable.
  • Materials: Tudor uses high-quality materials like stainless steel, ceramic, and sapphire crystal, contributing to their durability and luxury status.
  • Heritage: Tudor has a rich history tied to Rolex, which adds to its prestige and desirability.

Though Tudor is more affordable than Rolex, the brand’s dedication to craftsmanship and quality ensures a high price point.

Yes, Panerai watches tend to hold their value well, particularly limited-edition models or those with historical significance. The brand’s strong following and limited production numbers contribute to its resale value. However, as with any luxury watch, the specific model, condition, and demand will influence the long-term value. Some rare or discontinued Panerai models may even appreciate over time, making them a solid investment.

Choosing between Bvlgari and Cartier depends on personal preferences. Bvlgari is known for its bold, avant-garde designs and distinctive Italian flair, especially with collections like Serpenti and Octo. Cartier, on the other hand, is known for its timeless elegance and classic designs, such as the Tank and Santos collections. Both brands offer luxury craftsmanship and high-quality materials, so the decision comes down to whether you prefer Bulgari’s innovative style or Cartier’s classic sophistication.

Franck Muller watches are worn by many celebrities, athletes, and influential figures. Some of the most notable personalities who have been seen wearing Franck Muller watches include:

  • Cristiano Ronaldo – Football star, known for his love of luxury watches.
  • Conor McGregor – UFC fighter, often seen sporting Franck Muller timepieces.
  • Elton John – Music legend and long-time fan of the brand.
  • Jay-Z – The rapper and business mogul has been spotted wearing Franck Muller watches on multiple occasions.

Franck Muller’s bold, unique designs appeal to individuals who want to make a strong fashion statement.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

The most affordable Rolex watch typically starts around $5,000 / £4,000. This price reflects the brand's commitment to superior quality and the precision of Swiss craftsmanship. Buyers are investing not only in a luxury timepiece but also in a product built to last for generations.

Piaget watches are considered to be of exceptional quality. They are known for their ultra-thin movements, intricate designs, and use of high-quality materials. Piaget’s commitment to excellence ensures that each watch is meticulously crafted to the highest standards. Therefore, Piaget watches are highly regarded in the luxury watch industry and are seen as a good investment due to their craftsmanship, durability, and brand prestige.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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