London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The identity of the individual who owns the most expensive watch, the Patek Philippe Grandmaster Chime sold for $31 million, has not been publicly disclosed. It was purchased anonymously at a charity auction in 2019, making it the most expensive wristwatch ever sold.

IWC and Rolex are both prestigious Swiss watch brands, but they cater to slightly different tastes. Rolex is better known for its rugged, iconic designs and strong resale value, while IWC is celebrated for its sophisticated craftsmanship and heritage in making pilot and dress watches. While both brands offer exceptional quality, Rolex has broader recognition and a stronger resale market. On the other hand, IWC is often praised for its more refined, technical movements and limited-edition pieces, making it highly regarded among watch collectors.

Spiritually, Omega signifies the end or the ultimate achievement. For Omega watch enthusiasts, this could translate into owning a timepiece that represents the peak of luxury, precision, and craftsmanship—an achievement in itself.

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

While Chanel watches are highly regarded for their luxury and design, they are generally not considered the best choice for investment compared to other brands like Rolex or Patek Philippe. Chanel watches are known more for their timeless aesthetics and craftsmanship rather than their resale value. However, limited-edition models, especially from the J12 collection, can sometimes hold or increase their value over time due to their rarity and high demand.

The term Bulgari girl refers to celebrities and high-profile women who are frequently associated with the brand and its jewelry. Over the years, icons like Elizabeth Taylor, Anne Hathaway, Zendaya, and Bella Hadid have been seen wearing Bulgari, embodying the brand’s essence of elegance, glamour, and bold style. These women help define the image of Bulgari’s modern, sophisticated clientele.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

Bulgari is famous for its luxury jewelry, watches, and accessories, which combine Italian design with Swiss craftsmanship. The brand’s reputation for using precious gemstones and creating innovative designs, like the Serpenti and Octo collections, has made it a favorite among celebrities and collectors. Bulgari's long history, association with high fashion, and bold aesthetics have helped establish its global renown.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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