London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, a Rolex can be a good investment. Rolex watches are known for retaining their value over time, and many models appreciate in value, making them potentially profitable additions to an investment portfolio. The brand's reputation for quality and timeless design ensures continued demand among collectors and enthusiasts.

No, Panerai is not made by Rolex. However, there is a historical connection between the two brands. From the 1930s to the 1950s, Panerai sourced movements and cases from Rolex for their diving watches, which were initially created for the Italian Navy. Today, Panerai is an independent luxury watch brand owned by the Richemont Group and no longer relies on Rolex for its components, producing its own in-house movements.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

While Chanel watches are highly regarded for their luxury and design, they are generally not considered the best choice for investment compared to other brands like Rolex or Patek Philippe. Chanel watches are known more for their timeless aesthetics and craftsmanship rather than their resale value. However, limited-edition models, especially from the J12 collection, can sometimes hold or increase their value over time due to their rarity and high demand.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Both Breitling and Tudor are well-respected luxury watch brands, and the choice between them often comes down to style and use. Breitling is known for its aviation and diving watches, with a focus on chronographs and bold designs. Tudor is celebrated for its heritage and connection to Rolex, offering more classic and understated designs.

In terms of craftsmanship, both are on par, though Breitling is known for its technical prowess, especially in chronograph movements, while Tudor is praised for its in-house calibers and durable sports watches like the Black Bay and Pelagos. The decision ultimately depends on your preference for style and specific watch functions.

Many celebrities are known to wear Panerai watches, including:

  • Sylvester Stallone – One of Panerai's most famous ambassadors, Stallone helped popularize the brand in the 1990s by wearing it in movies like Daylight.
  • Dwayne "The Rock" Johnson – Often spotted wearing Panerai watches, particularly the Luminor models.
  • Arnold Schwarzenegger – Another fan of Panerai, often seen with their larger models.
  • Hugh Grant – Known to have worn Panerai watches on various occasions.

Panerai’s rugged, bold design appeals to those who want a timepiece that makes a statement.

To verify if a Chanel watch is real, check for these key indicators:

  • Serial Number: Authentic Chanel watches come with a unique serial number engraved on the case back.
  • Materials and Weight: Chanel watches use high-quality materials like ceramic and sapphire crystal. A genuine Chanel will have a solid, luxurious feel.
  • Logo: Ensure the Chanel logo is crisp and cleanly printed or engraved.
  • Movement: Real Chanel watches have Swiss-made movements, which should function smoothly and precisely.
  • Documentation: Authentic watches come with a certificate of authenticity and proper documentation from Chanel.

It's always best to purchase from authorized Chanel dealers or have the watch authenticated by a professional.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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