London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

Tudor watches are expensive due to several factors:

  • Swiss Craftsmanship: Tudor watches are made in Switzerland, adhering to strict quality standards.
  • In-House Movements: Many modern Tudor models feature in-house mechanical movements, which are precise and durable.
  • Materials: Tudor uses high-quality materials like stainless steel, ceramic, and sapphire crystal, contributing to their durability and luxury status.
  • Heritage: Tudor has a rich history tied to Rolex, which adds to its prestige and desirability.

Though Tudor is more affordable than Rolex, the brand’s dedication to craftsmanship and quality ensures a high price point.

A person who wears Jaeger-LeCoultre typically values understated elegance, technical excellence, and heritage. JLC appeals to those who appreciate high horology and the art of fine watchmaking. Many JLC wearers are professionals, collectors, and watch enthusiasts who prefer unique and sophisticated timepieces over more mainstream luxury brands, often opting for JLC’s classic designs and innovative complications.

Yes, Hublot is considered a high-end luxury watch brand. Its innovative use of materials, cutting-edge design, and association with the elite place Hublot firmly in the high-end category of watchmaking. Each Hublot timepiece is a symbol of luxury, craftsmanship, and exclusivity, making it a coveted item among watch enthusiasts and collectors.

The Chopard controversy refers to reports about the brand’s ties to the trade of conflict diamonds in the past. However, Chopard has since made significant strides in ensuring ethical practices, including sourcing Fairmined gold and committing to using responsibly sourced materials. The brand now leads initiatives in sustainable luxury, focusing on environmental and social responsibility within its supply chain.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

To determine if a Piaget watch is authentic, look for several key features:

  • Serial Number: Check for a unique serial number engraved on the back of the watch.
  • Movement: Authentic Piaget watches have high-quality movements, often ultra-thin, with intricate details.
  • Weight and Materials: Real Piaget watches are made from premium materials and have a substantial weight.
  • Craftsmanship: Examine the watch for precise craftsmanship, such as the smooth movement of hands and flawless detailing.
  • Documentation: Ensure the watch comes with official Piaget documentation, including a certificate of authenticity.

If in doubt, it's advisable to have the watch inspected by a professional jeweler or Piaget dealer.

Choosing between Bvlgari and Cartier depends on personal preferences. Bvlgari is known for its bold, avant-garde designs and distinctive Italian flair, especially with collections like Serpenti and Octo. Cartier, on the other hand, is known for its timeless elegance and classic designs, such as the Tank and Santos collections. Both brands offer luxury craftsmanship and high-quality materials, so the decision comes down to whether you prefer Bulgari’s innovative style or Cartier’s classic sophistication.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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