London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

No, Rolex does not own Hublot. Hublot is a part of the LVMH (Moët Hennessy Louis Vuitton) group, a leading luxury goods conglomerate. Rolex, on the other hand, remains an independent company, renowned for its own legacy and watchmaking expertise.

 

Cristiano Ronaldo is known to wear several high-end Franck Muller watches, one of which is valued at around $1.5 million. His Franck Muller timepiece is heavily encrusted with diamonds and is customized to reflect his lavish taste. The exact price of his specific Franck Muller watch can vary depending on the customization and number of diamonds used, but it’s certainly one of the most expensive in his collection.

Yes, Piaget is undeniably a luxury brand. Established in 1874, Piaget has built a prestigious reputation for creating exquisite watches and jewelry. The brand is known for its dedication to craftsmanship, producing some of the world's thinnest mechanical watches, and using high-quality materials such as gold, diamonds, and precious stones. Piaget’s timepieces are a symbol of elegance, innovation, and luxury, making it a highly sought-after brand among collectors and enthusiasts.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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