London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, Chanel has been producing luxury watches since 1987. Their most iconic model is the Chanel J12, introduced in 2000, which quickly became a symbol of innovation and style. Chanel’s watches are crafted in Switzerland, combining Swiss precision with the brand’s signature fashion-forward design. The J12, Première, and Boy.Friend collections are among their most popular offerings.

Yes, Panerai watches are considered worth the money by many collectors and enthusiasts due to their rich history, robust build quality, and distinctive design. The brand’s reputation for making durable and precision-engineered timepieces, coupled with its use of in-house movements and fine materials, ensures that Panerai watches offer long-lasting value. Additionally, limited-edition models often appreciate in value over time, making them a good investment for watch collectors.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Many high-profile celebrities have been seen wearing Chopard watches and jewelry, including:

  • Rihanna – Frequently spotted wearing Chopard at red-carpet events.
  • Charlize Theron – Known to wear Chopard, especially during awards shows like the Oscars.
  • Cate Blanchett – A fan of the brand, often showcasing Chopard’s luxurious pieces.
  • Leonardo DiCaprio – Wears Chopard as part of his association with environmental and ethical luxury practices.

Chopard’s association with the Cannes Film Festival, where it has been an official partner since 1998, also cements its strong connection with celebrity culture and red-carpet events.

The Chopard controversy refers to reports about the brand’s ties to the trade of conflict diamonds in the past. However, Chopard has since made significant strides in ensuring ethical practices, including sourcing Fairmined gold and committing to using responsibly sourced materials. The brand now leads initiatives in sustainable luxury, focusing on environmental and social responsibility within its supply chain.

The comparison between Tudor and Tag Heuer depends on what you prioritize in a watch. Tudor offers a stronger connection to Rolex, high-quality craftsmanship, and in-house movements. Tag Heuer, on the other hand, is known for its connection to motorsport and its modern, sporty designs. If you value classic design and heritage, Tudor may be a better choice, whereas Tag Heuer is ideal for those who appreciate technical innovation and a sportier aesthetic. Both brands offer excellent watches, but Tudor often carries a bit more prestige in the eyes of collectors.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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