London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

The correct name is Bulgari, but the brand uses the ancient Roman alphabet where the letter "V" was used instead of "U," hence the spelling Bvlgari on its logo. Both versions refer to the same luxury brand, and "Bulgari" is the accepted pronunciation.

Piaget's theory refers to the cognitive development theory established by Swiss psychologist Jean Piaget. However, this question is often mistaken when asked in the context of luxury watches. The brand Piaget, a renowned Swiss luxury watchmaker, is not connected to Jean Piaget's psychological theories. Instead, Piaget is famous for its high-end watches and jewelry, known for their intricate craftsmanship, elegant designs, and ultra-thin movements.

The comparison between Breitling and Tag Heuer often comes down to personal preference and the specific features one values in a watch. Breitling is known for its aviation-inspired designs and robust build quality, while Tag Heuer is celebrated for its motorsport heritage and innovative chronographs. Both brands offer high-quality luxury watches, but Breitling might be preferred by those seeking a more rugged and technical aesthetic.

Yes, Tudor is considered a high-end watch brand, though it is positioned as more affordable than Rolex. Tudor is known for its robust craftsmanship, Swiss-made quality, and classic designs. It offers luxury features such as in-house movements, high-grade materials, and strong water resistance. While it doesn't have the prestige or price tag of Rolex, Tudor is widely respected in the luxury watch community.

Yes, a Rolex can be a good investment. Rolex watches are known for retaining their value over time, and many models appreciate in value, making them potentially profitable additions to an investment portfolio. The brand's reputation for quality and timeless design ensures continued demand among collectors and enthusiasts.

Breitling and Rolex are both renowned luxury watch brands, each with its own unique strengths. While Rolex is known for its iconic status and brand recognition, Breitling stands out with its focus on precision, aviation heritage, and innovative designs. The choice between the two depends on personal preference, with Breitling often appealing to those who value technical craftsmanship and a more adventurous spirit.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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