London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Buying a new Rolex from an authorised dealer provides assurance regarding authenticity and warranty coverage. However, pre-owned Rolex watches can be more affordable and offer good value, especially for discontinued models or vintage pieces. The choice between new and pre-owned depends on personal preference, budget, and specific model availability.

Panerai is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other prestigious brands such as Cartier, Vacheron Constantin, and IWC. Richemont acquired Panerai in 1997, and since then, Panerai has grown into one of the most recognized names in luxury watchmaking, blending its Italian heritage with Swiss precision.

No, Baume & Mercier watches are not made in China. The brand is known for its Swiss heritage and craftsmanship, and all of its watches are Swiss-made. Baume & Mercier adheres to the "Swiss Made" label, meaning that their timepieces are manufactured, assembled, and quality-controlled in Switzerland, in accordance with strict industry standards.

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

Cartier watches are priced at a premium, reflecting their luxury status, high-quality materials, and intricate craftsmanship. While some may view them as overpriced, others see the value in their design, heritage, and the prestige associated with the brand.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Yes, Panerai watches tend to hold their value well, particularly limited-edition models or those with historical significance. The brand’s strong following and limited production numbers contribute to its resale value. However, as with any luxury watch, the specific model, condition, and demand will influence the long-term value. Some rare or discontinued Panerai models may even appreciate over time, making them a solid investment.

Many celebrities are known to wear Panerai watches, including:

  • Sylvester Stallone – One of Panerai's most famous ambassadors, Stallone helped popularize the brand in the 1990s by wearing it in movies like Daylight.
  • Dwayne "The Rock" Johnson – Often spotted wearing Panerai watches, particularly the Luminor models.
  • Arnold Schwarzenegger – Another fan of Panerai, often seen with their larger models.
  • Hugh Grant – Known to have worn Panerai watches on various occasions.

Panerai’s rugged, bold design appeals to those who want a timepiece that makes a statement.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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