London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex GMT-Master II 40mm 'Pepsi' Stainless Steel Jubilee 126710BLRO 2018

£15,795
finance from £247.02

Rolex DateJust 31mm Steel & 18ct Rose Gold Jubilee 178271 2011

£11,295
finance from £176.65

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118238 2015

£27,995
finance from £437.83

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 16520 1996

£18,995
finance from £297.07

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1996

£5,195
finance from £81.25

Rolex Sky-Dweller 42mm 18ct Rose Gold Oyster 326935 2014

£30,495
finance from £476.92

Rolex DateJust 36mm Steel & 18ct Yellow Gold Oyster 126233 2020

£13,495
finance from £211.05

Rolex DateJust 36mm Steel & 18ct Rose Gold Jubilee 116231 2011

£9,950
finance from £155.61

Rolex Lady DateJust 28mm Steel & 18ct Rose Gold Oyster 279171 2019

£11,995
finance from £187.59

Patek Philippe Twenty-4 36mm Stainless Steel 7300/1200A 2024 UNWORN

£18,995
finance from £297.07

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1993

£9,795
finance from £153.19

Rolex Yacht-Master II 44mm 18ct Yellow Gold Oyster 116688 2015

£26,895
finance from £420.62

Rolex DateJust 41mm Stainless Steel Oyster 116300 2013

£6,695
finance from £104.71

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18238 1991

£15,295
finance from £239.2

Chopard Happy Sport 36mm 18ct Rose Gold 274808-5007 2020

£19,995
finance from £312.71

Jaeger-LeCoultre Reverso Squadra Chrono GMT Black Rubber 231.L.50 Circa 2000s

£13,995
finance from £218.87

Breitling Avenger Hurricane 50mmx17mm Black Rubber XB1210E4 2021

£3,845
finance from £60.13

Patek Philippe Twenty-4 25mmx30mm 18ct Rose Gold 4910/11 2015

£21,995
finance from £343.99

Panerai Radiomir 45mm Brown Leather PAM00610 2017

£4,195
finance from £65.61

Cartier Ellipse Vintage Ladies 24mm 18ct Yellow Gold Leather 78091 Circa 1970s

£3,695
finance from £57.79

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118388 2001

£28,995
finance from £453.46

Rolex Submariner 40mm Steel & 18ct Yellow Gold Oyster 116613LB 2016

£11,495
finance from £179.77

Rolex DateJust 36mm 18ct Yellow Gold Jubilee 116238 2006

£22,495 £22995
finance from £351.81

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2025

£6,495
finance from £101.58

FAQ

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

Yes, Tudor is considered a high-end watch brand, though it is positioned as more affordable than Rolex. Tudor is known for its robust craftsmanship, Swiss-made quality, and classic designs. It offers luxury features such as in-house movements, high-grade materials, and strong water resistance. While it doesn't have the prestige or price tag of Rolex, Tudor is widely respected in the luxury watch community.

The most expensive watch in the world is the Patek Philippe Grandmaster Chime 6300A-010, which sold for $31 million at auction. It features 20 complications, including a minute repeater and a perpetual calendar, housed in a reversible stainless steel case. The watch was sold at a charity auction and holds the record for the most expensive wristwatch ever sold.

Yes, Panerai watches are considered worth the money by many collectors and enthusiasts due to their rich history, robust build quality, and distinctive design. The brand’s reputation for making durable and precision-engineered timepieces, coupled with its use of in-house movements and fine materials, ensures that Panerai watches offer long-lasting value. Additionally, limited-edition models often appreciate in value over time, making them a good investment for watch collectors.

While Baume & Mercier watches are highly respected for their craftsmanship and timeless design, they do not typically appreciate in value like brands such as Rolex or Patek Philippe. However, they provide excellent value for money in terms of Swiss quality and aesthetics. If you're buying a Baume & Mercier for its beauty, craftsmanship, and personal use rather than investment, it can be a satisfying purchase.

Cartier is a French luxury goods brand founded in Paris in 1847 by Louis-François Cartier. Although it has Swiss manufacturing facilities for its watches, Cartier remains a quintessentially French brand known for its elegance and style.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

Choosing between Bvlgari and Cartier depends on personal preferences. Bvlgari is known for its bold, avant-garde designs and distinctive Italian flair, especially with collections like Serpenti and Octo. Cartier, on the other hand, is known for its timeless elegance and classic designs, such as the Tank and Santos collections. Both brands offer luxury craftsmanship and high-quality materials, so the decision comes down to whether you prefer Bulgari’s innovative style or Cartier’s classic sophistication.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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