London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex GMT-Master II 40mm 'Pepsi' Stainless Steel Jubilee 126710BLRO 2018

£15,795
finance from £247.02

Rolex DateJust 31mm Steel & 18ct Rose Gold Jubilee 178271 2011

£11,295
finance from £176.65

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118238 2015

£27,995
finance from £437.83

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 16520 1996

£18,995
finance from £297.07

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1996

£5,195
finance from £81.25

Rolex Sky-Dweller 42mm 18ct Rose Gold Oyster 326935 2014

£30,495
finance from £476.92

Rolex DateJust 36mm Steel & 18ct Yellow Gold Oyster 126233 2020

£13,495
finance from £211.05

Rolex DateJust 36mm Steel & 18ct Rose Gold Jubilee 116231 2011

£9,950
finance from £155.61

Rolex Lady DateJust 28mm Steel & 18ct Rose Gold Oyster 279171 2019

£11,995
finance from £187.59

Patek Philippe Twenty-4 36mm Stainless Steel 7300/1200A 2024 UNWORN

£18,995
finance from £297.07

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1993

£9,795
finance from £153.19

Rolex Yacht-Master II 44mm 18ct Yellow Gold Oyster 116688 2015

£26,895
finance from £420.62

Rolex DateJust II 41mm Stainless Steel Oyster 116300 2013

£6,695
finance from £104.71

Chopard Happy Sport 36mm 18ct Rose Gold 274808-5007 2020

£19,995
finance from £312.71

Jaeger-LeCoultre Reverso Squadra Chrono GMT Black Rubber 231.L.50 Circa 2000s

£13,995
finance from £218.87

Breitling Avenger Hurricane 50mmx17mm Black Rubber XB1210E4 2021

£3,845
finance from £60.13

Patek Philippe Twenty-4 25mmx30mm 18ct Rose Gold 4910/11 2015

£21,995
finance from £343.99

Panerai Radiomir 45mm Brown Leather PAM00610 2017

£4,195
finance from £65.61

Cartier Ellipse Vintage Ladies 24mm 18ct Yellow Gold Leather 78091 Circa 1970s

£3,695
finance from £57.79

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 118388 2001

£28,995
finance from £453.46

Rolex DateJust 36mm 18ct Yellow Gold Jubilee 116238 2006

£22,495 £22995
finance from £351.81

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2025

£6,495
finance from £101.58

Rolex GMT-Master II 40mm 'Rootbeer' Steel & 18ct Rose Gold Oyster 126711CHNR 2022

£14,295
finance from £223.57

Rolex Sky-Dweller 42mm Stainless Steel Oyster 326934 2019

£14,995
finance from £234.51

FAQ

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

Yes, a Rolex can be a good investment. Rolex watches are known for retaining their value over time, and many models appreciate in value, making them potentially profitable additions to an investment portfolio. The brand's reputation for quality and timeless design ensures continued demand among collectors and enthusiasts.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

The most expensive watch in the world is the Patek Philippe Grandmaster Chime 6300A-010, which sold for $31 million at auction. It features 20 complications, including a minute repeater and a perpetual calendar, housed in a reversible stainless steel case. The watch was sold at a charity auction and holds the record for the most expensive wristwatch ever sold.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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