London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Models such as the Rolex Submariner, Daytona, and GMT-Master II are known for retaining their value well. These models are highly sought after by collectors and often appreciate in value due to their iconic status, limited availability, and timeless design.

Bvlgari is pronounced as "BULL-gah-ree". Despite the "V" in its logo, the correct pronunciation uses a soft "U" sound, reflecting its Italian heritage and modern spelling as Bulgari.

The comparison between Breitling and Tag Heuer often comes down to personal preference and the specific features one values in a watch. Breitling is known for its aviation-inspired designs and robust build quality, while Tag Heuer is celebrated for its motorsport heritage and innovative chronographs. Both brands offer high-quality luxury watches, but Breitling might be preferred by those seeking a more rugged and technical aesthetic.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

Baume & Mercier was founded in 1830, making it over 190 years old. The brand has a long and rich history in Swiss watchmaking, beginning with the Baume brothers in Les Bois, Switzerland. Over the years, it has evolved into a respected name in the world of luxury watches, maintaining its dedication to precision, elegance, and innovation.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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