London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Jaeger-LeCoultre is special for its history of innovation, exceptional craftsmanship, and unique complications. Known as the "watchmaker’s watchmaker," JLC has supplied movements to top brands like Patek Philippe and Audemars Piguet. Key innovations, such as the Reverso’s reversible case, ultra-thin movements, and complicated mechanisms, showcase JLC’s technical prowess. This commitment to quality and innovation has made JLC a highly respected name in high horology.

Franck Muller watches are worth the investment for collectors and enthusiasts who appreciate intricate watch complications, high-quality craftsmanship, and unique designs. The brand is famous for creating some of the most complex timepieces in the world, which makes it a favorite among those who value horological innovation. Although they might not hold their value as consistently as brands like Rolex or Patek Philippe, Franck Muller watches offer unparalleled artistry and exclusivity.

Jaeger-LeCoultre is pronounced as "Yay-gur Le-Cool-truh". The brand name combines the German “Jaeger,” meaning “hunter,” with “LeCoultre,” derived from Antoine LeCoultre, a pioneering Swiss watchmaker.

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

IWC and Rolex are both prestigious Swiss watch brands, but they cater to slightly different tastes. Rolex is better known for its rugged, iconic designs and strong resale value, while IWC is celebrated for its sophisticated craftsmanship and heritage in making pilot and dress watches. While both brands offer exceptional quality, Rolex has broader recognition and a stronger resale market. On the other hand, IWC is often praised for its more refined, technical movements and limited-edition pieces, making it highly regarded among watch collectors.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

While Baume & Mercier watches are highly respected for their craftsmanship and timeless design, they do not typically appreciate in value like brands such as Rolex or Patek Philippe. However, they provide excellent value for money in terms of Swiss quality and aesthetics. If you're buying a Baume & Mercier for its beauty, craftsmanship, and personal use rather than investment, it can be a satisfying purchase.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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