London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

Panerai is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other prestigious brands such as Cartier, Vacheron Constantin, and IWC. Richemont acquired Panerai in 1997, and since then, Panerai has grown into one of the most recognized names in luxury watchmaking, blending its Italian heritage with Swiss precision.

Cartier watches are considered very expensive due to their exceptional craftsmanship, high-quality materials, and intricate designs. Each watch is meticulously crafted, often with precious metals and gemstones, ensuring not only a luxurious aesthetic but also durability and precision

Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.

Jaeger-LeCoultre is often ranked among the top luxury Swiss watchmakers, valued for its innovation, craftsmanship, and historical significance. While it might be less mainstream than brands like Rolex or Omega, JLC is held in high regard by collectors and enthusiasts as a premier brand in fine watchmaking, often grouped with brands like Audemars Piguet and Vacheron Constantin.

Rolex watches are expensive due to the use of premium materials, meticulous manufacturing processes, and stringent quality controls. Additionally, the brand's history, association with celebrities, and the scarcity of certain models contribute to their high prices. Despite the cost, Rolex watches are seen as valuable investments due to their durability and prestige.

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

To determine if a Piaget watch is authentic, look for several key features:

  • Serial Number: Check for a unique serial number engraved on the back of the watch.
  • Movement: Authentic Piaget watches have high-quality movements, often ultra-thin, with intricate details.
  • Weight and Materials: Real Piaget watches are made from premium materials and have a substantial weight.
  • Craftsmanship: Examine the watch for precise craftsmanship, such as the smooth movement of hands and flawless detailing.
  • Documentation: Ensure the watch comes with official Piaget documentation, including a certificate of authenticity.

If in doubt, it's advisable to have the watch inspected by a professional jeweler or Piaget dealer.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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