London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

Yes, Cartier and Baume & Mercier are both owned by the Richemont Group, a Swiss luxury goods conglomerate. Richemont acquired Baume & Mercier in 1988, placing it alongside other prestigious brands such as Cartier, IWC, and Vacheron Constantin. While the brands remain distinct in their identity and offerings, they share the same parent company.

Omega and Tudor are both excellent luxury watch brands, but they cater to different segments of the market. Omega has a longer history of innovation, particularly with its Co-Axial escapement and famous models like the Speedmaster, which was worn on the moon. Omega also offers a broader range of models, including dive watches, chronographs, and dress watches.

Tudor, on the other hand, is known for its heritage as a subsidiary of Rolex and offers more affordable luxury timepieces with robust designs. In terms of brand prestige, Omega is generally viewed as higher, but Tudor provides excellent value for money with its craftsmanship and growing reputation. The best choice depends on your personal style and budget.

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Cartier watches may be cheaper in Dubai due to lower taxes and duties compared to other countries. Dubai is known for its tax-free shopping, which can result in lower prices for luxury items, including Cartier watches.

Yes, anyone with the financial means can buy a Rolex. These watches are available through authorised dealers and boutiques worldwide, both in-store and online. It's important to buy from reputable sources to ensure authenticity and receive the appropriate warranty and after-sales service.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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