London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Breitling watches are designed for durability and can certainly be worn every day. Many models, particularly those with water resistance and scratch-resistant features, are built to withstand daily wear and tear. However, it's important to consider the specific model and ensure that it is properly maintained to keep it in optimal condition for everyday use.

TAG Heuer watches are considered to offer good value for money within the luxury watch market. They combine Swiss craftsmanship with innovative designs and robust performance. While they are not as expensive as some other luxury brands like Rolex or Patek Philippe, they still provide a high level of quality, making them a sound investment for those looking to own a prestigious timepiece without the higher price tag of other luxury brands.

The term "Omega God" can refer to the concept of ultimate power or the finality in spiritual or philosophical discussions. In the context of watches, Omega can be seen as a brand that represents the pinnacle of watchmaking—a “god” of precision and luxury.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

While Tudor watches are known for their excellent quality, they are positioned as a more affordable alternative to Rolex. Tudor offers solid craftsmanship, in-house movements, and durable designs, making them an excellent choice in the luxury watch market. However, Rolex typically features higher-grade materials, more intricate finishing, and a stronger brand reputation. In terms of value and craftsmanship, Tudor is highly respected, but Rolex remains a step above due to its iconic status and finer details.

No, Rolex does not own Hublot. Hublot is a part of the LVMH (Moët Hennessy Louis Vuitton) group, a leading luxury goods conglomerate. Rolex, on the other hand, remains an independent company, renowned for its own legacy and watchmaking expertise.

 

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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