London Watch show
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The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Explorer II 40mm Stainless Steel Oyster 16570 1997

£6,395
finance from £100.01

Rolex DateJust 31mm Steel & 18ct Yellow Gold Jubilee 68273 1988

£6,495
finance from £101.58

Rolex GMT-Master II 40mm 'Rootbeer' 18ct Rose Gold Oyster 126715CHNR 2022

£31,495
finance from £492.56

Rolex Submariner No Date 40mm Stainless Steel Oyster 14060 1999

£6,495
finance from £101.58

Rolex DateJust 41mm Steel & 18ct Yellow Gold Oyster 126303 2017

£9,495
finance from £148.5

Breitling Transocean Chronograph Unitime 46mm Stainless Steel AB0510 Circa 2012

£3,995
finance from £62.48

Rolex Submariner 41mm Steel 18ct Yellow Gold Oyster 126613LB 2021

£12,995
finance from £203.23

OMEGA Speedmaster 57 40.5mm Stainless Steel 332.10.41.51.10.001 2023

£5,495 £5,995
finance from £85.94

Breitling Chronomat Automatic 36mm Stainless Steel A10380 2020

£5,495 £5,995
finance from £85.94

Rolex Submariner Date 40mm 'Smurf' 18ct White Gold Oyster 116619LB 2012

£32,495 £32,995
finance from £508.2

Rolex Day-Date 36mm 18ct Rose Gold Presidential 118235 2003

£21,995
finance from £343.99

Rolex GMT-Master II 40mm Steel & 18ct Yellow Gold Jubilee 126713GRNR 2025

£16,795
finance from £262.66

Rolex Lady DateJust 26mm 18ct Yellow Gold Jubilee 6917 1979

£6,495
finance from £101.58

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2024

£6,795
finance from £106.27

Cartier Santos De Cartier 39.8mm Black Rubber WSSA0045 2025

£6,295 £6,795
finance from £98.45

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 116520 2001

£15,885 £16,395
finance from £248.43

OMEGA Seamaster Aqua Terra Shades 34mm Stainless Steel 220.10.34.20.10.002 2023

£4,495
finance from £70.3

Rolex Day-Date 36mm Yellow Gold Presidential 118238 2005

£21,495
finance from £336.17

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1988

£8,695
finance from £135.98

Rolex Submariner Date 40mm Stainless Steel Oyster 16610 2008

£8,295
finance from £129.73

Cartier Santos Galbee 29mm 'Anniversary Dial' Stainless Steel 1564 2002

£5,250
finance from £82.11

Cartier De Santos Skeleton 39.8mm Stainless Steel WHSA0015 2024

£16,495
finance from £257.97

OMEGA Constellation 38mm Auto Stainless Steel 123.10.38.21.01.001 2019

£2,950
finance from £46.14

Rolex DateJust 36mm Stainless Steel Jubilee 16200 1988

£4,495
finance from £70.3

FAQ

Choosing between Bvlgari and Cartier depends on personal preferences. Bvlgari is known for its bold, avant-garde designs and distinctive Italian flair, especially with collections like Serpenti and Octo. Cartier, on the other hand, is known for its timeless elegance and classic designs, such as the Tank and Santos collections. Both brands offer luxury craftsmanship and high-quality materials, so the decision comes down to whether you prefer Bulgari’s innovative style or Cartier’s classic sophistication.

Franck Muller watches are expensive due to several factors:

  • Complex Movements: Franck Muller is known for its intricate, highly complicated movements, including tourbillons and other advanced watch complications.
  • Craftsmanship: The brand emphasizes Swiss-made craftsmanship with high-quality materials such as gold, platinum, and diamonds.
  • Limited Editions: Many Franck Muller watches are produced in limited numbers, making them rare and highly coveted.
  • Design Innovation: Franck Muller is famous for its distinctive tonneau (barrel) shape and bold, avant-garde designs, which make the watches stand out in the luxury market.

These aspects of innovation, quality, and exclusivity contribute to Franck Muller's high price point.

Jaeger-LeCoultre (JLC) watches generally retain their value well, especially iconic models like the Reverso and Master Ultra Thin collections. While they may not appreciate as predictably as brands like Rolex, JLC watches appeal to collectors for their exceptional craftsmanship and in-house movements. Limited editions and well-maintained vintage pieces can hold or even increase in value over time, making JLC a solid choice for both enthusiasts and collectors.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

The "V" in Bvlgari is a stylistic choice that reflects the Roman alphabet, where the letter "V" was used instead of "U." This nod to ancient Rome ties into Bulgari’s origins in Rome and its association with classical art and architecture.

Franck Muller watches are worn by many celebrities, athletes, and influential figures. Some of the most notable personalities who have been seen wearing Franck Muller watches include:

  • Cristiano Ronaldo – Football star, known for his love of luxury watches.
  • Conor McGregor – UFC fighter, often seen sporting Franck Muller timepieces.
  • Elton John – Music legend and long-time fan of the brand.
  • Jay-Z – The rapper and business mogul has been spotted wearing Franck Muller watches on multiple occasions.

Franck Muller’s bold, unique designs appeal to individuals who want to make a strong fashion statement.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Piaget's theory refers to the cognitive development theory established by Swiss psychologist Jean Piaget. However, this question is often mistaken when asked in the context of luxury watches. The brand Piaget, a renowned Swiss luxury watchmaker, is not connected to Jean Piaget's psychological theories. Instead, Piaget is famous for its high-end watches and jewelry, known for their intricate craftsmanship, elegant designs, and ultra-thin movements.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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