London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Bvlgari is pronounced as "BULL-gah-ree". Despite the "V" in its logo, the correct pronunciation uses a soft "U" sound, reflecting its Italian heritage and modern spelling as Bulgari.

Jaeger-LeCoultre is pronounced as "Yay-gur Le-Cool-truh". The brand name combines the German “Jaeger,” meaning “hunter,” with “LeCoultre,” derived from Antoine LeCoultre, a pioneering Swiss watchmaker.

Yes, Franck Muller watches are worth buying for collectors and enthusiasts who value bold design, technical innovation, and craftsmanship. The brand is renowned for its complex movements and distinctive aesthetics, including the iconic tonneau-shaped cases and eye-catching numerals. While they may not hold their value as consistently as some other luxury brands like Rolex or Patek Philippe, Franck Muller timepieces offer exceptional artistry and exclusivity, making them a worthwhile purchase for those seeking a statement piece or a uniquely crafted luxury watch.

Hublot watches generally hold their value well, especially limited editions and models made from unique materials. The brand's strong reputation in the luxury market and its association with high-profile individuals contribute to its watches maintaining or even increasing in value over time, making them a solid investment for collectors.

 

Yes, Tom Cruise has been spotted wearing IWC watches on several occasions. Known for his love of aviation, Cruise often gravitates toward IWC’s Pilot’s Watches collection, which aligns with his passion for flying and his role in movies like Top Gun. His choice of IWC reflects both his style and his connection to high-performance, technically advanced watches.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Panerai is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other prestigious brands such as Cartier, Vacheron Constantin, and IWC. Richemont acquired Panerai in 1997, and since then, Panerai has grown into one of the most recognized names in luxury watchmaking, blending its Italian heritage with Swiss precision.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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