London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
trustpilot
Instagram follow us

Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

Filter by Price

Min:
Max:
Filter

FAQ

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

Breitling watches are known to hold their value well, particularly models that are in high demand or limited edition. Like other luxury watch brands, the value retention of a Breitling watch can depend on factors such as model rarity, condition, and market demand. Collectors often seek out specific Breitling models, making them a potentially good investment over time.

The Panerai Luminor is arguably the most sought-after collection. Specifically, models like the Luminor Submersible and Luminor Marina are highly popular due to their robust build and iconic design. Limited-edition models and historical pieces, such as the Luminor 1950, are particularly coveted by collectors. The demand for Panerai watches often increases with special editions and collaborations, further enhancing their desirability.

Jaeger-LeCoultre is special for its history of innovation, exceptional craftsmanship, and unique complications. Known as the "watchmaker’s watchmaker," JLC has supplied movements to top brands like Patek Philippe and Audemars Piguet. Key innovations, such as the Reverso’s reversible case, ultra-thin movements, and complicated mechanisms, showcase JLC’s technical prowess. This commitment to quality and innovation has made JLC a highly respected name in high horology.

In a symbolic sense, Omega and Alpha are equally powerful but in different ways—Alpha signifies beginnings and leadership, while Omega represents completion and mastery. In the world of luxury watches, Omega stands out as a powerful brand, embodying both innovation (Alpha) and perfection (Omega).

Yes, old TAG Heuer watches can be valuable, especially vintage models or limited editions. The value of an older TAG Heuer watch depends on its condition, rarity, and demand among collectors. Some vintage TAG Heuer models have become highly sought after and can fetch high prices at auctions or in the pre-owned watch market.

Chopard is consistently ranked among the top luxury watch brands in the world. Known for its innovation in both jewelry and watchmaking, particularly with its L.U.C. collection, Chopard is considered a symbol of high-end Swiss horology. While it may not rank alongside ultra-high-end brands like Patek Philippe or Audemars Piguet in terms of investment value, it holds its place as a leading name in luxury and elegance.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, Finchley, London N3 2DN 020 8838 3655

Watch our Sky TV ad now
Newsletter
Be The First The Diamond Box Icon
for new stock arrivals and offers