London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, TAG Heuer is owned by LVMH (Moët Hennessy Louis Vuitton), one of the world's leading luxury goods companies. LVMH acquired TAG Heuer in 1999, and since then, the brand has continued to flourish under its ownership, benefiting from the conglomerate's extensive resources and expertise in luxury brand management.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Piaget watches are worn by discerning individuals who appreciate luxury, sophistication, and craftsmanship. Celebrities, royals, and influential figures around the world often choose Piaget for its elegance and exclusivity. Piaget’s timepieces are seen on the wrists of those who value fine watchmaking and seek to make a statement with their accessories.

A person who wears Jaeger-LeCoultre typically values understated elegance, technical excellence, and heritage. JLC appeals to those who appreciate high horology and the art of fine watchmaking. Many JLC wearers are professionals, collectors, and watch enthusiasts who prefer unique and sophisticated timepieces over more mainstream luxury brands, often opting for JLC’s classic designs and innovative complications.

Yes, TAG Heuer remains a popular and respected brand in the luxury watch market. Its strong heritage, association with motorsports, and continuous innovation in design and technology keep it relevant and desirable among watch enthusiasts and collectors. The brand's ongoing collaborations and endorsements further enhance its visibility and appeal.

Many celebrities are known to wear Panerai watches, including:

  • Sylvester Stallone – One of Panerai's most famous ambassadors, Stallone helped popularize the brand in the 1990s by wearing it in movies like Daylight.
  • Dwayne "The Rock" Johnson – Often spotted wearing Panerai watches, particularly the Luminor models.
  • Arnold Schwarzenegger – Another fan of Panerai, often seen with their larger models.
  • Hugh Grant – Known to have worn Panerai watches on various occasions.

Panerai’s rugged, bold design appeals to those who want a timepiece that makes a statement.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

IWC watches generally hold their value well, particularly models from popular collections such as the Big Pilot, Portugieser, and Pilot’s Watches. While they may not always appreciate like some Rolex models, limited editions or historically significant pieces can command strong resale prices. The resale value of an IWC watch depends on factors like model rarity, condition, and market demand.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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