London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Piaget's theory refers to the cognitive development theory established by Swiss psychologist Jean Piaget. However, this question is often mistaken when asked in the context of luxury watches. The brand Piaget, a renowned Swiss luxury watchmaker, is not connected to Jean Piaget's psychological theories. Instead, Piaget is famous for its high-end watches and jewelry, known for their intricate craftsmanship, elegant designs, and ultra-thin movements.

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

Baume & Mercier watches are made in Switzerland. The company’s headquarters and production facilities are located in Geneva, the heart of Swiss watchmaking. The brand adheres to the highest standards of Swiss watchmaking, ensuring that each timepiece is crafted with precision, attention to detail, and superior materials.

Yes, Franck Muller is a highly regarded luxury brand. The company is known for producing some of the most innovative and technically advanced watches in the world. Franck Muller watches are synonymous with sophistication, elegance, and exclusivity. They are handcrafted in Switzerland using premium materials, making them a status symbol among collectors and high-net-worth individuals.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

Chopard watches generally retain their value, particularly models from the L.U.C. collection or limited-edition timepieces. However, Chopard watches typically do not appreciate as consistently as brands like Rolex or Patek Philippe. The retention of value largely depends on the model, condition, and market demand. Chopard timepieces are best appreciated for their craftsmanship and beauty, though certain pieces may still hold strong resale value.

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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