London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

Yes, old TAG Heuer watches can be valuable, especially vintage models or limited editions. The value of an older TAG Heuer watch depends on its condition, rarity, and demand among collectors. Some vintage TAG Heuer models have become highly sought after and can fetch high prices at auctions or in the pre-owned watch market.

IWC watches can be a good investment, particularly limited-edition models or pieces from highly coveted collections like the Big Pilot or Portugieser. While they may not appreciate as consistently as brands like Rolex or Patek Philippe, certain IWC models retain their value well, and some may even increase in value over time due to rarity and demand. For watch enthusiasts, IWC represents a solid combination of craftsmanship, prestige, and durability.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Both Panerai and Omega are prestigious Swiss watch brands, but they differ in their approach and appeal. Panerai is known for its large, bold designs and military heritage, while Omega is celebrated for its precision and association with space exploration, most notably with the Speedmaster.

In terms of craftsmanship and quality, both brands are comparable. Panerai’s appeal lies in its exclusivity and iconic design, while Omega offers a broader range of models and is known for its technical innovations. Choosing between the two comes down to personal preference and the style you prefer.

Cartier watches may be cheaper in Dubai due to lower taxes and duties compared to other countries. Dubai is known for its tax-free shopping, which can result in lower prices for luxury items, including Cartier watches.

No, Panerai is not made by Rolex. However, there is a historical connection between the two brands. From the 1930s to the 1950s, Panerai sourced movements and cases from Rolex for their diving watches, which were initially created for the Italian Navy. Today, Panerai is an independent luxury watch brand owned by the Richemont Group and no longer relies on Rolex for its components, producing its own in-house movements.

IWC and Rolex are both prestigious Swiss watch brands, but they cater to slightly different tastes. Rolex is better known for its rugged, iconic designs and strong resale value, while IWC is celebrated for its sophisticated craftsmanship and heritage in making pilot and dress watches. While both brands offer exceptional quality, Rolex has broader recognition and a stronger resale market. On the other hand, IWC is often praised for its more refined, technical movements and limited-edition pieces, making it highly regarded among watch collectors.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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