London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.

Yes, anyone with the financial means can buy a Rolex. These watches are available through authorised dealers and boutiques worldwide, both in-store and online. It's important to buy from reputable sources to ensure authenticity and receive the appropriate warranty and after-sales service.

Yes, Franck Muller is a highly regarded luxury brand. The company is known for producing some of the most innovative and technically advanced watches in the world. Franck Muller watches are synonymous with sophistication, elegance, and exclusivity. They are handcrafted in Switzerland using premium materials, making them a status symbol among collectors and high-net-worth individuals.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

Spotting a fake TAG Heuer involves careful examination of several key features. Check the weight of the watch, as genuine TAG Heuer watches are typically heavier due to the use of premium materials. Look closely at the logo, engravings, and serial numbers—these should be sharp and precise, not blurry or uneven. The movement of the second hand should be smooth, as TAG Heuer watches are known for their precise movements. If in doubt, it’s always best to have the watch authenticated by a professional.

IWC stands for International Watch Company. The brand was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland. IWC blends American entrepreneurial spirit with Swiss precision, producing high-quality mechanical timepieces known for their engineering and craftsmanship.

Yes, Cartier and Baume & Mercier are both owned by the Richemont Group, a Swiss luxury goods conglomerate. Richemont acquired Baume & Mercier in 1988, placing it alongside other prestigious brands such as Cartier, IWC, and Vacheron Constantin. While the brands remain distinct in their identity and offerings, they share the same parent company.

In German, “Jaeger” is pronounced as "Yay-gur". The word means “hunter” and is a common surname in Germany and other German-speaking countries. In the watch brand context, “Jaeger” is combined with LeCoultre to reflect the brand's Swiss and German roots.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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