We have been buying, selling & part-exchanging luxury watches since the 90s, with hundreds of trusted patrons.
We love matching you with your next timepiece for a price you love. Speak with the team if you are hunting for something specific.
Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.
In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.
Spiritually, Omega signifies the end or the ultimate achievement. For Omega watch enthusiasts, this could translate into owning a timepiece that represents the peak of luxury, precision, and craftsmanship—an achievement in itself.
The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.
The term Bulgari girl refers to celebrities and high-profile women who are frequently associated with the brand and its jewelry. Over the years, icons like Elizabeth Taylor, Anne Hathaway, Zendaya, and Bella Hadid have been seen wearing Bulgari, embodying the brand’s essence of elegance, glamour, and bold style. These women help define the image of Bulgari’s modern, sophisticated clientele.
While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.
Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:
These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.
Yes, Hublot is considered a high-end luxury watch brand. Its innovative use of materials, cutting-edge design, and association with the elite place Hublot firmly in the high-end category of watchmaking. Each Hublot timepiece is a symbol of luxury, craftsmanship, and exclusivity, making it a coveted item among watch enthusiasts and collectors.
Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.
Visit us in store for great service and to see our amazing collection.
114 Ballards Lane, N3 2DN, London 020 8838 3655