London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, Chanel has been producing luxury watches since 1987. Their most iconic model is the Chanel J12, introduced in 2000, which quickly became a symbol of innovation and style. Chanel’s watches are crafted in Switzerland, combining Swiss precision with the brand’s signature fashion-forward design. The J12, Première, and Boy.Friend collections are among their most popular offerings.

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

Bulgari watches are expensive because of their luxury craftsmanship, high-quality materials, and unique designs. The brand is known for using precious metals, diamonds, and gemstones, and its watches often feature intricate movements that require expert craftsmanship. Bulgari combines Italian style with Swiss precision, ensuring each timepiece is both a work of art and a feat of engineering, justifying the high price point.

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

Omega is known for its rich history in watchmaking, producing high-precision timepieces that have been used in numerous historic events, including space exploration. The brand is also famous for its association with James Bond movies and its role as the official timekeeper for the Olympic Games.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

Whether Cartier is better than Rolex depends on personal preference. Cartier is renowned for its timeless design and elegance, often appealing to those who value fashion and sophistication. Rolex, on the other hand, is celebrated for its precision, durability, and functionality, particularly appealing to those who appreciate technical excellence in watchmaking.

Cartier typically does not participate in Black Friday sales as it maintains its luxury status and pricing integrity. However, some authorised retailers may offer promotions or discounts during the holiday season.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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