London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Jaeger-LeCoultre is often ranked among the top luxury Swiss watchmakers, valued for its innovation, craftsmanship, and historical significance. While it might be less mainstream than brands like Rolex or Omega, JLC is held in high regard by collectors and enthusiasts as a premier brand in fine watchmaking, often grouped with brands like Audemars Piguet and Vacheron Constantin.

Chanel is an independent, privately-owned company, still controlled by the Wertheimer family, descendants of the original partners of Gabrielle "Coco" Chanel. Chanel watches are part of Chanel’s broader portfolio, which includes fashion, fragrance, and accessories, and they are produced under the Chanel brand umbrella.

While Baume & Mercier watches are highly respected for their craftsmanship and timeless design, they do not typically appreciate in value like brands such as Rolex or Patek Philippe. However, they provide excellent value for money in terms of Swiss quality and aesthetics. If you're buying a Baume & Mercier for its beauty, craftsmanship, and personal use rather than investment, it can be a satisfying purchase.

Cartier watches are considered very expensive due to their exceptional craftsmanship, high-quality materials, and intricate designs. Each watch is meticulously crafted, often with precious metals and gemstones, ensuring not only a luxurious aesthetic but also durability and precision

Jaeger-LeCoultre watches are expensive due to several factors:

  • In-House Movements: JLC creates its own high-quality movements, many of which are intricate and innovative.
  • Craftsmanship: Each watch is crafted by skilled artisans in JLC’s Swiss factory, known for precise attention to detail.
  • Technical Innovations: The brand has created over 1,200 in-house movements and holds many patents, reflecting their innovation.
  • Exclusive Materials: JLC uses materials like 18k gold, platinum, and precious stones, contributing to its luxury status.

These qualities ensure that JLC watches are among the finest and most prestigious in the world of horology.

Yes, TAG Heuer remains a popular and respected brand in the luxury watch market. Its strong heritage, association with motorsports, and continuous innovation in design and technology keep it relevant and desirable among watch enthusiasts and collectors. The brand's ongoing collaborations and endorsements further enhance its visibility and appeal.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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