London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Cartier watches are priced at a premium, reflecting their luxury status, high-quality materials, and intricate craftsmanship. While some may view them as overpriced, others see the value in their design, heritage, and the prestige associated with the brand.

Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.

A person who wears Jaeger-LeCoultre typically values understated elegance, technical excellence, and heritage. JLC appeals to those who appreciate high horology and the art of fine watchmaking. Many JLC wearers are professionals, collectors, and watch enthusiasts who prefer unique and sophisticated timepieces over more mainstream luxury brands, often opting for JLC’s classic designs and innovative complications.

Omega and Tudor are both excellent luxury watch brands, but they cater to different segments of the market. Omega has a longer history of innovation, particularly with its Co-Axial escapement and famous models like the Speedmaster, which was worn on the moon. Omega also offers a broader range of models, including dive watches, chronographs, and dress watches.

Tudor, on the other hand, is known for its heritage as a subsidiary of Rolex and offers more affordable luxury timepieces with robust designs. In terms of brand prestige, Omega is generally viewed as higher, but Tudor provides excellent value for money with its craftsmanship and growing reputation. The best choice depends on your personal style and budget.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

The term Bulgari girl refers to celebrities and high-profile women who are frequently associated with the brand and its jewelry. Over the years, icons like Elizabeth Taylor, Anne Hathaway, Zendaya, and Bella Hadid have been seen wearing Bulgari, embodying the brand’s essence of elegance, glamour, and bold style. These women help define the image of Bulgari’s modern, sophisticated clientele.

Whether Cartier is better than Rolex depends on personal preference. Cartier is renowned for its timeless design and elegance, often appealing to those who value fashion and sophistication. Rolex, on the other hand, is celebrated for its precision, durability, and functionality, particularly appealing to those who appreciate technical excellence in watchmaking.

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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