London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

Chopard’s high prices are justified by several factors:

  • Swiss-Made Movements: Many of Chopard’s watches, especially in the L.U.C. line, are equipped with in-house mechanical movements.
  • Use of Precious Materials: The brand uses high-quality materials such as gold, platinum, and diamonds, often ethically sourced.
  • Artistic Craftsmanship: Each timepiece or jewelry item is made with attention to detail, showcasing intricate designs and superior finishing.

This dedication to luxury and ethical craftsmanship drives the price point of Chopard watches and jewelry.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

Chopard watches generally retain their value, particularly models from the L.U.C. collection or limited-edition timepieces. However, Chopard watches typically do not appreciate as consistently as brands like Rolex or Patek Philippe. The retention of value largely depends on the model, condition, and market demand. Chopard timepieces are best appreciated for their craftsmanship and beauty, though certain pieces may still hold strong resale value.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

To verify if a Chanel watch is real, check for these key indicators:

  • Serial Number: Authentic Chanel watches come with a unique serial number engraved on the case back.
  • Materials and Weight: Chanel watches use high-quality materials like ceramic and sapphire crystal. A genuine Chanel will have a solid, luxurious feel.
  • Logo: Ensure the Chanel logo is crisp and cleanly printed or engraved.
  • Movement: Real Chanel watches have Swiss-made movements, which should function smoothly and precisely.
  • Documentation: Authentic watches come with a certificate of authenticity and proper documentation from Chanel.

It's always best to purchase from authorized Chanel dealers or have the watch authenticated by a professional.

Yes, Piaget is undeniably a luxury brand. Established in 1874, Piaget has built a prestigious reputation for creating exquisite watches and jewelry. The brand is known for its dedication to craftsmanship, producing some of the world's thinnest mechanical watches, and using high-quality materials such as gold, diamonds, and precious stones. Piaget’s timepieces are a symbol of elegance, innovation, and luxury, making it a highly sought-after brand among collectors and enthusiasts.

Recently, some Rolex models have seen a decline in prices, particularly those that were highly demanded on the secondary market. Since early 2022, prices for certain popular models have decreased, but recent trends suggest stabilisation. Nonetheless, the demand for Rolex watches remains strong.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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