London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Buying a Rolex now is worthwhile due to the brand's enduring reputation for quality and the potential for value appreciation. Despite fluctuations in the market, Rolex watches remain a symbol of luxury and status, making them a solid investment and a cherished timepiece

The Chanel J12 is named after the J-Class racing yachts, known for their elegance and performance. Launched in 2000, the J12 revolutionized luxury watch design by introducing ceramic as a key material, offering durability and a sleek, modern aesthetic. The name symbolizes the watch’s blend of sportiness and sophistication, much like the sleek yachts that inspired it.

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

Chopard watches generally retain their value, particularly models from the L.U.C. collection or limited-edition timepieces. However, Chopard watches typically do not appreciate as consistently as brands like Rolex or Patek Philippe. The retention of value largely depends on the model, condition, and market demand. Chopard timepieces are best appreciated for their craftsmanship and beauty, though certain pieces may still hold strong resale value.

Jaeger-LeCoultre is special for its history of innovation, exceptional craftsmanship, and unique complications. Known as the "watchmaker’s watchmaker," JLC has supplied movements to top brands like Patek Philippe and Audemars Piguet. Key innovations, such as the Reverso’s reversible case, ultra-thin movements, and complicated mechanisms, showcase JLC’s technical prowess. This commitment to quality and innovation has made JLC a highly respected name in high horology.

Piaget's theory refers to the cognitive development theory established by Swiss psychologist Jean Piaget. However, this question is often mistaken when asked in the context of luxury watches. The brand Piaget, a renowned Swiss luxury watchmaker, is not connected to Jean Piaget's psychological theories. Instead, Piaget is famous for its high-end watches and jewelry, known for their intricate craftsmanship, elegant designs, and ultra-thin movements.

Hublot and Panerai are both luxury brands, but they cater to different tastes.

  • Hublot is known for its fusion of materials, avant-garde designs, and bold aesthetics, appealing to those who like modern, trend-setting timepieces.
  • Panerai offers a more classic design rooted in military history, with a focus on rugged elegance and durability.

Neither is objectively "better" than the other; the choice depends on whether you prefer Hublot’s flashy and contemporary style or Panerai’s timeless, robust design. Both brands offer high-quality craftsmanship and innovation, but their styles are very different.

Yes, Panerai watches tend to hold their value well, particularly limited-edition models or those with historical significance. The brand’s strong following and limited production numbers contribute to its resale value. However, as with any luxury watch, the specific model, condition, and demand will influence the long-term value. Some rare or discontinued Panerai models may even appreciate over time, making them a solid investment.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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