London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

A person who wears Jaeger-LeCoultre typically values understated elegance, technical excellence, and heritage. JLC appeals to those who appreciate high horology and the art of fine watchmaking. Many JLC wearers are professionals, collectors, and watch enthusiasts who prefer unique and sophisticated timepieces over more mainstream luxury brands, often opting for JLC’s classic designs and innovative complications.

The name Bulgari comes from the surname of the brand’s founder, Sotirios Voulgaris, a Greek silversmith who established the company in Rome in 1884. The brand name reflects its Greek origins, with the spelling "Bvlgari" using the classical Roman alphabet.

Omega and Tudor are both excellent luxury watch brands, but they cater to different segments of the market. Omega has a longer history of innovation, particularly with its Co-Axial escapement and famous models like the Speedmaster, which was worn on the moon. Omega also offers a broader range of models, including dive watches, chronographs, and dress watches.

Tudor, on the other hand, is known for its heritage as a subsidiary of Rolex and offers more affordable luxury timepieces with robust designs. In terms of brand prestige, Omega is generally viewed as higher, but Tudor provides excellent value for money with its craftsmanship and growing reputation. The best choice depends on your personal style and budget.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

A person who wears a Breitling watch is often someone who values precision, adventure, and style. Breitling watches are popular among aviation professionals, divers, and those with an active lifestyle. The wearer typically appreciates the blend of rugged durability and sophisticated design, making a statement of confidence and attention to detail.

Baume & Mercier was founded in 1830, making it over 190 years old. The brand has a long and rich history in Swiss watchmaking, beginning with the Baume brothers in Les Bois, Switzerland. Over the years, it has evolved into a respected name in the world of luxury watches, maintaining its dedication to precision, elegance, and innovation.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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