London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

The correct name is Bulgari, but the brand uses the ancient Roman alphabet where the letter "V" was used instead of "U," hence the spelling Bvlgari on its logo. Both versions refer to the same luxury brand, and "Bulgari" is the accepted pronunciation.

Baume & Mercier was founded in 1830, making it over 190 years old. The brand has a long and rich history in Swiss watchmaking, beginning with the Baume brothers in Les Bois, Switzerland. Over the years, it has evolved into a respected name in the world of luxury watches, maintaining its dedication to precision, elegance, and innovation.

Yes, Tudor is still made by Rolex. Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a more affordable alternative to Rolex. While Tudor operates independently, the brand benefits from Rolex's expertise in terms of design, production, and quality control. Tudor watches often share many design elements with Rolex, but they feature different movements and materials to make them more accessible.

No, Tudor is not a cheap watch. While Tudor is more affordable than its parent brand Rolex, it is still considered a luxury watch brand. Tudor watches are Swiss-made, and many feature in-house movements and high-quality materials. Prices for Tudor watches typically range from a few thousand to several thousand dollars, making them accessible to those looking for luxury at a relatively lower price point compared to brands like Rolex or Patek Philippe.

Wearing a Jaeger-LeCoultre (JLC) watch reflects a preference for sophistication, precision, and understated luxury. JLC wearers often value craftsmanship and heritage over mainstream luxury status symbols, indicating a deep appreciation for fine watchmaking and innovation. Choosing JLC suggests that you have a keen eye for quality and elegance and favor technical excellence without being overtly flashy. Known as the “watchmaker’s watchmaker,” JLC conveys refined taste, an appreciation for artistry, and a respect for horological tradition.

Both Baume & Mercier and Oris are highly regarded Swiss watchmakers, but they cater to slightly different markets:

  • Baume & Mercier focuses on elegance and classic design, with a reputation for refined dress watches and a strong heritage.
  • Oris is known for its robust tool watches, especially in the diving and aviation categories.

In terms of quality, both brands are comparable, offering Swiss-made movements and fine craftsmanship. The choice between the two depends on whether you prefer Baume & Mercier’s elegant style or Oris’ more functional, tool-oriented designs.

Panerai is special due to its unique combination of Italian design and Swiss craftsmanship. The brand is known for:

  • Iconic Design: Panerai's large cushion-shaped cases and minimalist dials have become iconic in the watch industry.
  • Military Heritage: The brand has a deep connection to the Italian Navy, having supplied diving watches since the 1930s.
  • Innovative Materials: Panerai frequently uses advanced materials like ceramic, titanium, and Carbotech in its watch designs.
  • In-House Movements: Many Panerai models feature in-house mechanical movements, adding to the brand’s prestige and value.

Panerai's blend of heritage, style, and technical innovation makes its watches stand out among luxury timepieces.

Choosing between Bvlgari and Cartier depends on personal preferences. Bvlgari is known for its bold, avant-garde designs and distinctive Italian flair, especially with collections like Serpenti and Octo. Cartier, on the other hand, is known for its timeless elegance and classic designs, such as the Tank and Santos collections. Both brands offer luxury craftsmanship and high-quality materials, so the decision comes down to whether you prefer Bulgari’s innovative style or Cartier’s classic sophistication.

The Diamond Box

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114 Ballards Lane, N3 2DN, London 020 8838 3655

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