London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Submariner Date 40mm 'Smurf' 18ct White Gold Oyster 116619LB 2012

£32,995
finance from £516.02

Rolex Day-Date 36mm 18ct Rose Gold Presidential 118235 2003

£21,995
finance from £343.99

Rolex GMT-Master II 40mm Steel & 18ct Yellow Gold Jubilee 126713GRNR 2025

£16,495
finance from £257.97

Rolex Lady DateJust 26mm 18ct Yellow Gold Jubilee 6917 1979

£6,495
finance from £101.58

Rolex Explorer II 40mm 'Steve McQueen MK II' Stainless Steel Oyster 1655 1978

£16,995
finance from £265.79

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2024

£6,795
finance from £106.27

Cartier Santos De Cartier 39.8mm Black Rubber WSSA0045 2025

£6,295 £6,795
finance from £98.45

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 116520 2001

£16,495
finance from £257.97

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69163 1995

£4,195
finance from £65.61

OMEGA Seamaster Aqua Terra Shades 34mm Stainless Steel 22.01.03.42.01.00.002 2023

£4,495
finance from £70.3

Rolex Day-Date 36mm Yellow Gold Presidential 118238 2005

£20,995 £21,495
finance from £328.35

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1988

£8,695
finance from £135.98

Rolex Submariner Date 40mm Stainless Steel Oyster 16610 2008

£8,295
finance from £129.73

Cartier Santos Galbée 29mm Steel & 18ct Yellow Gold Quartz 187901 1990

£3,495 £3,995
finance from £54.66

Audemars Piguet Royal Oak 25mm Stainless Steel 67373ST Circa 1990s

£15,995
finance from £250.15

Rolex Sea-Dweller 43mm Stainless Steel Oyster 126600 2020 UNWORN

£9,950
finance from £155.61

Cartier Santos Galbee 29mm 'Anniversary Dial' Stainless Steel 1564 2002

£5,250
finance from £82.11

Cartier De Santos Skeleton 39.8mm Stainless Steel WHSA0015 2024

£15,995 £16,495
finance from £250.15

OMEGA Constellation 38mm Auto Stainless Steel 123.10.38.21.01.001 2019

£2,950
finance from £46.14

Rolex DateJust 36mm Stainless Steel Jubilee 16200 1988

£4,495
finance from £70.3

OMEGA Speedmaster Moonwatch 42mm Stainless Steel 311.30.42.30.01.001 2008

£4,495
finance from £70.3

Rolex Cosmograph Daytona 40mm Black Oysterflex 116518LN 2018

£29,795
finance from £465.98

Panerai Radiomir 1938 47mm Brown Leather PAM00232 2007

£4,795
finance from £74.99

Cartier Santos De Cartier 39.8mm Automatic 18ct Yellow Gold WGSA0009 2018

£23,995
finance from £375.27

FAQ

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

Omega is the last letter of the Greek alphabet, symbolizing completion, perfection, and the ultimate end. In the context of Omega watches, it represents the brand's commitment to precision, quality, and timeless luxury.

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

The name Mercier is of French origin, and it translates to "merchant" or "trader" in English. In the context of Baume & Mercier, it reflects the partnership between the founders, with William Baume representing the original Baume family, and Paul Mercier, a key figure in the brand’s modern development. The name represents the company’s blend of heritage and forward-thinking design.

No, TAG Heuer is not owned by Rolex. TAG Heuer is a Swiss luxury watch brand that is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational conglomerate specializing in luxury goods. Rolex, on the other hand, is an independent, privately-owned Swiss watchmaker with no affiliation to TAG Heuer.

Tudor watches are worn by a wide range of people, including celebrities, athletes, and watch enthusiasts. Notable figures known to wear Tudor include:

  • David Beckham – Global ambassador for Tudor, often seen wearing the Tudor Black Bay.
  • Lady Gaga – Tudor’s female ambassador, representing the brand’s versatility.
  • Jay Chou – Another Tudor ambassador, popular in the Asian market.

Tudor’s classic and sporty designs appeal to individuals who appreciate luxury watches with understated elegance and historical significance.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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