London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

TAG Heuer watches are expensive due to their craftsmanship, the use of premium materials, and the brand's heritage in Swiss watchmaking. The intricate movements, often made in-house, the precision engineering, and the rigorous testing each watch undergoes contribute to the high cost. Additionally, the brand's association with luxury and its endorsements by celebrities and athletes also play a role in the pricing.

Yes, TAG Heuer remains a popular and respected brand in the luxury watch market. Its strong heritage, association with motorsports, and continuous innovation in design and technology keep it relevant and desirable among watch enthusiasts and collectors. The brand's ongoing collaborations and endorsements further enhance its visibility and appeal.

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

In Greek symbolism, Alpha and Omega represent the beginning and the end, respectively. In horology, this could symbolize the full spectrum of Omega's watchmaking excellence—from the innovation of new models (Alpha) to the enduring legacy of their classic designs (Omega).

IWC is owned by the Richemont Group, a Swiss luxury goods conglomerate that also owns other high-end brands like Cartier, Vacheron Constantin, and Jaeger-LeCoultre. Under Richemont’s ownership, IWC has continued to grow as one of the most respected and prestigious names in Swiss watchmaking.

Breitling is a Swiss watch brand, deeply rooted in the traditions of Swiss watchmaking. Founded by Léon Breitling in Saint-Imier, Switzerland, the brand has maintained its headquarters in Switzerland and continues to uphold the country's reputation for exceptional craftsmanship and precision in horology.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, Finchley, London N3 2DN 020 8838 3655

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