London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Yes, anyone with the financial means can buy a Rolex. These watches are available through authorised dealers and boutiques worldwide, both in-store and online. It's important to buy from reputable sources to ensure authenticity and receive the appropriate warranty and after-sales service.

IWC and Rolex are both prestigious Swiss watch brands, but they cater to slightly different tastes. Rolex is better known for its rugged, iconic designs and strong resale value, while IWC is celebrated for its sophisticated craftsmanship and heritage in making pilot and dress watches. While both brands offer exceptional quality, Rolex has broader recognition and a stronger resale market. On the other hand, IWC is often praised for its more refined, technical movements and limited-edition pieces, making it highly regarded among watch collectors.

The term "Omega God" can refer to the concept of ultimate power or the finality in spiritual or philosophical discussions. In the context of watches, Omega can be seen as a brand that represents the pinnacle of watchmaking—a “god” of precision and luxury.

Many notable figures and celebrities wear IWC watches, including:

  • Bradley Cooper – Frequently seen wearing the IWC Big Pilot.
  • Tom Brady – NFL legend and IWC ambassador.
  • Adriana Lima – Fashion model, spotted wearing IWC timepieces.
  • Michael Jordan – Often seen sporting an IWC Portugieser.

IWC watches are worn by those who appreciate both style and precision, often favoring the brand’s technical craftsmanship and heritage.

Jaeger-LeCoultre is special for its history of innovation, exceptional craftsmanship, and unique complications. Known as the "watchmaker’s watchmaker," JLC has supplied movements to top brands like Patek Philippe and Audemars Piguet. Key innovations, such as the Reverso’s reversible case, ultra-thin movements, and complicated mechanisms, showcase JLC’s technical prowess. This commitment to quality and innovation has made JLC a highly respected name in high horology.

IWC is highly prestigious, often seen as a symbol of Swiss craftsmanship, innovation, and heritage. The brand is respected for its sophisticated watch designs and strong connections to aviation and military history. IWC’s prestige is further cemented by its exclusive collections, such as the Portugieser and Big Pilot, which have garnered a loyal following among enthusiasts and collectors alike.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

Chopard watches are expensive due to the following factors:

  • Swiss Craftsmanship: Chopard watches are made in Switzerland, a country synonymous with precision and luxury in watchmaking.
  • High-Quality Materials: The brand uses premium materials such as 18k gold, platinum, and ethically sourced diamonds and gemstones.
  • In-House Movements: Chopard is known for producing its own in-house movements, particularly in their L.U.C. collection, ensuring precision and exclusivity.
  • Limited Editions: Many Chopard timepieces are produced in limited quantities, enhancing their rarity and desirability.

These attributes, along with Chopard’s status as both a watchmaker and jeweler, contribute to its luxury pricing.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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