London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex Submariner Date 40mm 'Smurf' 18ct White Gold Oyster 116619LB 2012

£32,995
finance from £516.02

Rolex Day-Date 36mm 18ct Rose Gold Presidential 118235 2003

£21,995
finance from £343.99

Rolex GMT-Master II 40mm Steel & 18ct Yellow Gold Jubilee 126713GRNR 2025

£16,795
finance from £262.66

Rolex Lady DateJust 26mm 18ct Yellow Gold Jubilee 6917 1979

£6,495
finance from £101.58

Rolex Explorer II 40mm 'Steve McQueen MK II' Stainless Steel Oyster 1655 1978

£16,995
finance from £265.79

Cartier Santos De Cartier 39.8mm Stainless Steel WSSA0062 2024

£6,795
finance from £106.27

Cartier Santos De Cartier 39.8mm Black Rubber WSSA0045 2025

£6,295 £6,795
finance from £98.45

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 116520 2001

£16,495
finance from £257.97

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69163 1995

£4,195
finance from £65.61

OMEGA Seamaster Aqua Terra Shades 34mm Stainless Steel 220.10.34.20.10.002 2023

£4,495
finance from £70.3

Rolex Day-Date 36mm Yellow Gold Presidential 118238 2005

£20,995 £21,495
finance from £328.35

Rolex Lady DateJust 26mm 18ct Yellow Gold Presidential 69178 1988

£8,695
finance from £135.98

Rolex Submariner Date 40mm Stainless Steel Oyster 16610 2008

£8,295
finance from £129.73

Cartier Santos Galbée 29mm Steel & 18ct Yellow Gold Quartz 187901 1990

£3,495 £3,995
finance from £54.66

Audemars Piguet Royal Oak 25mm Stainless Steel 67373ST Circa 1990s

£15,995
finance from £250.15

Cartier Santos Galbee 29mm 'Anniversary Dial' Stainless Steel 1564 2002

£5,250
finance from £82.11

Cartier De Santos Skeleton 39.8mm Stainless Steel WHSA0015 2024

£15,995 £16,495
finance from £250.15

OMEGA Constellation 38mm Auto Stainless Steel 123.10.38.21.01.001 2019

£2,950
finance from £46.14

Rolex DateJust 36mm Stainless Steel Jubilee 16200 1988

£4,495
finance from £70.3

OMEGA Speedmaster Moonwatch 42mm Stainless Steel 311.30.42.30.01.001 2008

£4,495
finance from £70.3

Rolex Cosmograph Daytona 40mm Black Oysterflex 116518LN 2018

£29,795
finance from £465.98

Panerai Radiomir 1938 47mm Brown Leather PAM00232 2007

£4,795
finance from £74.99

Cartier Santos De Cartier 39.8mm Automatic 18ct Yellow Gold WGSA0009 2018

£23,995
finance from £375.27

Cartier Tank Americaine 19mm 18ct Yellow Gold WB7012K2 Circa 2000s

£14,995 £15,495
finance from £234.51

FAQ

Panerai watches are expensive due to several factors:

  • Heritage and Craftsmanship: Panerai has a rich history in watchmaking, with its roots dating back to 1860. The brand's commitment to Swiss craftsmanship ensures that each timepiece is made to the highest standards.
  • In-House Movements: Panerai produces its own in-house movements, which require precision engineering and attention to detail.
  • Materials: The use of premium materials like titanium, ceramic, and high-grade stainless steel adds to the cost.
  • Limited Production: Many Panerai models are produced in limited quantities, increasing their rarity and exclusivity.

These elements, combined with Panerai’s iconic design and innovation, contribute to its high price.

The "4 stages of Piaget's theory" pertains to the cognitive developmental stages identified by Jean Piaget, not the luxury watch brand. For clarity, Jean Piaget's stages include Sensorimotor, Preoperational, Concrete Operational, and Formal Operational stages. These stages do not relate to Piaget, the watch brand. Piaget, the luxury watchmaker, focuses on precision, luxury, and elegance rather than psychological concepts.

Breitling and Omega are both prestigious Swiss watch brands with rich histories. Omega is known for its association with space exploration and its status as the official timekeeper of the Olympics, while Breitling is celebrated for its aviation watches. Deciding which is better depends on individual taste and what one prioritises in a watch—whether it's Omega's space-age legacy or Breitling's aviation precision.

Chopard’s high prices are justified by several factors:

  • Swiss-Made Movements: Many of Chopard’s watches, especially in the L.U.C. line, are equipped with in-house mechanical movements.
  • Use of Precious Materials: The brand uses high-quality materials such as gold, platinum, and diamonds, often ethically sourced.
  • Artistic Craftsmanship: Each timepiece or jewelry item is made with attention to detail, showcasing intricate designs and superior finishing.

This dedication to luxury and ethical craftsmanship drives the price point of Chopard watches and jewelry.

Tudor watches are expensive due to several factors:

  • Swiss Craftsmanship: Tudor watches are made in Switzerland, adhering to strict quality standards.
  • In-House Movements: Many modern Tudor models feature in-house mechanical movements, which are precise and durable.
  • Materials: Tudor uses high-quality materials like stainless steel, ceramic, and sapphire crystal, contributing to their durability and luxury status.
  • Heritage: Tudor has a rich history tied to Rolex, which adds to its prestige and desirability.

Though Tudor is more affordable than Rolex, the brand’s dedication to craftsmanship and quality ensures a high price point.

No, Tudor is not a cheap watch. While Tudor is more affordable than its parent brand Rolex, it is still considered a luxury watch brand. Tudor watches are Swiss-made, and many feature in-house movements and high-quality materials. Prices for Tudor watches typically range from a few thousand to several thousand dollars, making them accessible to those looking for luxury at a relatively lower price point compared to brands like Rolex or Patek Philippe.

Yes, a Rolex can be a good investment. Rolex watches are known for retaining their value over time, and many models appreciate in value, making them potentially profitable additions to an investment portfolio. The brand's reputation for quality and timeless design ensures continued demand among collectors and enthusiasts.

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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