London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Rolex DateJust 36mm 18ct Yellow Gold Presidential 16018 1979

£12,995
finance from £203.23

IWC Aquatimer Automatic 2000 42mm Titanium IW353601 Circa 2000s

£3,795
finance from £59.35

Hublot Classic Fusion 45mm Ultra-Thin Titanium Brown Leather 515.NX.2210.LR 2020

£6,295
finance from £98.45

IWC Big Pilot Antoine De Saint Exupéry 46mm Brown Leather IW500421 2009

£14,995
finance from £234.51

Rolex Cosmograph Daytona 40mm 18ct White Gold Black Leather 116519 2012

£23,495
finance from £367.45

Cartier Panthere 22mm Stainless Steel W4PN0016 Circa 2020

£6,495
finance from £101.58

Jaeger-LeCoultre Reverso Squadra Hometime 35mm Black Leather Q7008420 Circa 2008

£3,995
finance from £62.48

Rolex DateJust 36mm Stainless Steel Jubilee 126234 2023

£9,950
finance from £155.61

Rolex Submariner Date 40mm 18ct Yellow Gold Oyster 16618 1990

£21,995
finance from £343.99

Cartier Ballon Bleu 42mm 18ct Rose Gold Brown Leather W6900651 2012

£9,950
finance from £155.61

Rolex Oyster Perpetual 26mm Stainless Steel Oyster 176200 Circa 2012

£3,995
finance from £62.48

Cartier Roadster Chronograph XL 40mm Stainless Steel W62006X6 2003

£5,495
finance from £85.94

Chopard Happy Diamond 24mm 18ct White Gold 4097 1 Circa 2000s

£6,495
finance from £101.58

Rolex Day-Date 36mm 18ct White Gold Presidential 118239 2001

£16,795
finance from £262.66

Patek Philippe Golden Ellipse 33mm 18ct Yellow Gold 3861/002 1985

£15,995
finance from £250.15

Rolex Cosmograph Daytona 40mm 18ct Rose Gold Black Oysterflex 116515LN 2020

£26,295
finance from £411.24

Zenith El Primero Chronomaster 38mm Brown Leather 03.3200.3600/21.C903 2024

£6,295
finance from £98.45

Rolex Day-Date 36mm 18ct Yellow Gold Presidential 18038 1989

£15,995
finance from £250.15

Rolex Lady DateJust 26mm Steel & 18ct Yellow Gold Jubilee 69173 1994

£4,995
finance from £78.12

Cartier Santos Chronograph 43mm Steel & 18ct Yellow Gold W2SA0008 2022

£9,995
finance from £156.32

Rolex Cosmograph Daytona 40mm Stainless Steel Oyster 116520 2015

£16,250
finance from £254.14

Rolex DateJust 26mm Steel & 18ct Rose Gold Jubilee 179171 2013

£7,995
finance from £125.04

Cartier Santos Galbee Chrono Steel & 18ct Yellow Gold 29mm W20042C4/2425 2001

£5,295
finance from £82.81

Franck Muller Conquistador 35mm Black Rubber 8001 2001

£4,295
finance from £67.17

FAQ

Baume & Mercier is owned by the Richemont Group, one of the largest luxury goods conglomerates in the world. Richemont, which also owns brands like Cartier, Jaeger-LeCoultre, and Montblanc, has been overseeing Baume & Mercier’s operations since 1988. Under Richemont’s ownership, Baume & Mercier continues to uphold its legacy of producing high-quality Swiss watches.

The prestige between IWC and Omega depends on personal preference and context. Omega is globally recognized for its association with space exploration and sporting events, especially with models like the Speedmaster and Seamaster. IWC, however, is often considered more exclusive, with a focus on aviation, military, and elegant dress watches, such as the Portugieser and Pilot’s watches. While both brands are esteemed, IWC is sometimes viewed as more niche and technical, whereas Omega is more mainstream with a strong legacy.

IWC watches are expensive due to several factors:

  • Swiss Craftsmanship: IWC is known for its meticulous attention to detail and precision in watchmaking.
  • In-House Movements: Many IWC watches feature in-house calibers, which are developed and manufactured to meet the highest standards of horology.
  • Premium Materials: IWC uses top-quality materials such as 18k gold, ceramic, and titanium, ensuring both durability and luxury.
  • Heritage and Innovation: With over 150 years of history, IWC is renowned for combining classic watchmaking techniques with innovative engineering.

These aspects of quality and exclusivity contribute to IWC's high price point.

Yes, Breitling is undoubtedly considered a luxury watch brand. Established in 1884, Breitling has built a reputation for producing high-quality timepieces that combine precision engineering with elegant design. Their watches are often favoured by professionals, especially in the fields of aviation and diving, which further cements their status as a luxury brand.

The "4 stages of Piaget's theory" pertains to the cognitive developmental stages identified by Jean Piaget, not the luxury watch brand. For clarity, Jean Piaget's stages include Sensorimotor, Preoperational, Concrete Operational, and Formal Operational stages. These stages do not relate to Piaget, the watch brand. Piaget, the luxury watchmaker, focuses on precision, luxury, and elegance rather than psychological concepts.

Yes, Piaget manufactures its own movements. The brand is celebrated for its expertise in creating ultra-thin movements, a hallmark of their timepieces. Piaget’s in-house production capabilities allow them to control every aspect of the watchmaking process, from design to assembly. This dedication to in-house movement production underscores Piaget’s commitment to quality and innovation in watchmaking.

Yes, Cartier uses real gold in its watches. The brand is known for its use of high-quality materials, including 18k gold, platinum, and genuine gemstones, ensuring that each piece is both luxurious and durable.

No, TAG Heuer is not owned by Rolex. TAG Heuer is a Swiss luxury watch brand that is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational conglomerate specializing in luxury goods. Rolex, on the other hand, is an independent, privately-owned Swiss watchmaker with no affiliation to TAG Heuer.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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