London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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Breitling Top Time 36mm Black Leather 2002-33 Circa 1960s

£3,295
finance from £51.53

Rolex DateJust 36mm Stainless Steel Oyster 116200 2016

£5,295
finance from £82.81

Jaeger-LeCoultre Reverso Steel & 18ct Yellow Gold 265.5.08 2009

£6,295
finance from £98.45

Audemars Piguet Royal Oak 33mm 18ct Yellow Gold 56175BA Circa 1990s

£19,950
finance from £312.01

Rolex DateJust 31mm Steel & 18ct Yellow Gold Oyster 178383 2017

£13,995
finance from £218.87

Rolex Day-Date 40mm 18ct Rose Gold Presidential 228235 2016

£35,995
finance from £562.94

Rolex Submariner Date 40mm 'Hulk" Stainless Steel Oyster 116610LV 2017

£14,995
finance from £234.51

Rolex DateJust 36mm Steel & 18ct Yellow Gold Jubilee 116233 2004

£7,995
finance from £125.04

Cartier Santos Carree 29mm Steel & 18ct Yellow Gold 2961 Circa 1990s

£4,250
finance from £66.47

Cartier Must Vendome 24mm Gold-Plated Silver Black Leather 1851 Circa 1990s

£1,795
finance from £28.07

Patek Philippe Calatrava 33mm Black Leather 3919J-001 Circa 1990s

£8,495
finance from £132.86

Rolex Cosmographh Daytona 40mm Stainless Steel Oyster 16520 1999

£18,995
finance from £297.07

Rolex Submariner Date 40mm Steel & 18ct Yellow Gold Oyster 16613 1995

£8,995
finance from £140.68

Jaeger-LeCoultre Reverso 20x33mm 18ct Yellow Gold 260.1.68 1997

£11,995
finance from £187.59

Rolex Cosmograph Daytona Steel & 18ct Yellow Gold Oyster 116503 2021

£16,295
finance from £254.84

Cartier Pasha Chrono 34mm Stainless Steel Automatic 2412 Circa 2000s

£2,995
finance from £46.84

Rolex GMT-Master II 40mm Stainless Steel Oyster 116710LN 2009

£9,295
finance from £145.37

Audemars Piguet Cobra 29mm 18ct Yellow Gold 313746 Circa 1980s

£9,950
finance from £155.61

Rolex Day-Date II 40mm 18ct Yellow Gold Presidential 218238 Circa 2014

£26,995
finance from £422.19

Rolex Sky-Dweller 42mm Steel & 18ct Yellow Gold Jubilee 326933 2023

£16,425
finance from £256.88

Rolex DateJust 36mm 18ct Yellow Gold Presidential 16018 1979

£12,995
finance from £203.23

Cartier Pasha Miss Pasha 27mm 18ct Yellow Gold WJ124015/3132 Circa 2010

£10,995
finance from £171.96

Cartier Chambord 27mm 18ct Yellow Gold Black Leather 10715 Circa 1970s

£5,995
finance from £93.76

Rolex Submariner Date 40mm Steel & 18ct Yellow Gold Oyster 16613 1993

£7,995
finance from £125.04

FAQ

TAG Heuer and Rolex are both esteemed Swiss watchmakers, but they cater to different markets and have different brand philosophies. Rolex is often considered a symbol of luxury and prestige, known for its precision, durability, and timeless designs. TAG Heuer, while also producing high-quality watches, is particularly renowned for its association with motorsports and innovation in chronographs. Whether one brand is "better" than the other is subjective and depends on personal preferences regarding style, heritage, and the intended use of the watch.

The comparison between Breitling and Tag Heuer often comes down to personal preference and the specific features one values in a watch. Breitling is known for its aviation-inspired designs and robust build quality, while Tag Heuer is celebrated for its motorsport heritage and innovative chronographs. Both brands offer high-quality luxury watches, but Breitling might be preferred by those seeking a more rugged and technical aesthetic.

Chopard is special due to its unique blend of Swiss precision, luxurious materials, and commitment to ethical craftsmanship. The brand is renowned for producing both exquisite timepieces and fine jewelry, with collections that emphasize innovation, artistry, and heritage. Key features that set Chopard apart include:

  • In-House Movements: Chopard’s L.U.C. collection showcases in-house mechanical movements, exemplifying Swiss watchmaking excellence.
  • Ethical Luxury: Chopard is a leader in sustainable luxury, using Fairmined gold and responsibly sourced gemstones, emphasizing both environmental and social responsibility.
  • Iconic Designs: The brand’s famous Happy Diamonds and Happy Sport collections, featuring free-moving diamonds within the watch face, are instantly recognizable and widely celebrated.

These elements make Chopard a brand that combines beauty, precision, and responsibility in the world of high-end luxury.

While TAG Heuer watches may not appreciate in value as significantly as some other luxury watch brands like Rolex, certain limited editions or vintage models can increase in value over time. However, buying a TAG Heuer should primarily be for the enjoyment of wearing a quality timepiece rather than as a financial investment. As with any luxury item, the resale value can depend on factors such as model rarity, condition, and market demand.

Both Panerai and IWC are high-end Swiss watch brands, and choosing between the two depends on personal taste and what you value in a watch.

  • Panerai is known for its military history, distinctive large case designs, and Italian flair, making it ideal for those who want a bold, instantly recognizable watch.
  • IWC (International Watch Company) is famous for its understated elegance, precision engineering, and focus on aviation and pilot watches.

In terms of quality, both brands are comparable. IWC tends to focus on technical innovation and fine watchmaking, while Panerai leans more towards heritage and bold aesthetics. The "better" brand depends on which style and features appeal to you.

No, Tudor is not a cheap watch. While Tudor is more affordable than its parent brand Rolex, it is still considered a luxury watch brand. Tudor watches are Swiss-made, and many feature in-house movements and high-quality materials. Prices for Tudor watches typically range from a few thousand to several thousand dollars, making them accessible to those looking for luxury at a relatively lower price point compared to brands like Rolex or Patek Philippe.

Yes, Baume & Mercier is considered a luxury watch brand. Established in 1830, the Swiss brand is known for its elegant, high-quality timepieces that offer a balance between refined design and precision craftsmanship. Although Baume & Mercier is positioned as a more accessible luxury brand compared to others like Rolex or Patek Philippe, it maintains its place in the luxury market through Swiss-made movements and a strong heritage of watchmaking.

Breitling and Rolex are both renowned luxury watch brands, each with its own unique strengths. While Rolex is known for its iconic status and brand recognition, Breitling stands out with its focus on precision, aviation heritage, and innovative designs. The choice between the two depends on personal preference, with Breitling often appealing to those who value technical craftsmanship and a more adventurous spirit.

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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