London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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Watches

We offer a carefully curated selection of premium watches that combine technical perfection with uncompromising style. Browse the emblematic designs of Cartier and Rolex for signature timepieces, designed to offer the wearer unparalleled utility and grace. This is timekeeping at its most rare and innovative. Can’t find the watch you have been desperately looking for? Contact us through our find a watch page and we’ll do everything we can to source it for you.

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FAQ

Buying a new Rolex from an authorised dealer provides assurance regarding authenticity and warranty coverage. However, pre-owned Rolex watches can be more affordable and offer good value, especially for discontinued models or vintage pieces. The choice between new and pre-owned depends on personal preference, budget, and specific model availability.

Jaeger-LeCoultre (JLC) and Rolex cater to different preferences and are prestigious in unique ways. Rolex is globally recognized for its durability, status, and resale value, while JLC is celebrated for its horological innovation, heritage, and intricate complications. Among watch enthusiasts, JLC is often seen as more specialized and technically superior, but Rolex holds broader appeal due to its brand recognition and reputation for robust luxury.

Yes, Cartier and Baume & Mercier are both owned by the Richemont Group, a Swiss luxury goods conglomerate. Richemont acquired Baume & Mercier in 1988, placing it alongside other prestigious brands such as Cartier, IWC, and Vacheron Constantin. While the brands remain distinct in their identity and offerings, they share the same parent company.

The snake motif has become a symbol of Bulgari’s jewelry and watches, particularly in its famous Serpenti collection. The serpent represents eternity, rebirth, and seduction, making it a fitting emblem for the brand's luxurious designs. Bulgari has been using the snake symbol since the 1940s, and it has become an iconic element of the brand's identity.

In Greek tradition, Alpha is the beginning and Omega is the end. While Alpha might represent new beginnings or firsts, Omega represents the ultimate or the final word. In the watch world, Omega is considered one of the highest symbols of luxury and precision.

IWC is highly prestigious, often seen as a symbol of Swiss craftsmanship, innovation, and heritage. The brand is respected for its sophisticated watch designs and strong connections to aviation and military history. IWC’s prestige is further cemented by its exclusive collections, such as the Portugieser and Big Pilot, which have garnered a loyal following among enthusiasts and collectors alike.

Baume & Mercier has a strong reputation as a Swiss luxury brand known for producing elegant, reliable watches at more accessible prices compared to other high-end Swiss brands. The company is praised for its classic, understated designs and dependable mechanical movements. It’s considered an excellent choice for those who want quality Swiss craftsmanship without paying ultra-premium prices.

Buying a Rolex now is worthwhile due to the brand's enduring reputation for quality and the potential for value appreciation. Despite fluctuations in the market, Rolex watches remain a symbol of luxury and status, making them a solid investment and a cherished timepiece

The Diamond Box

Visit us in store for great service and to see our amazing collection.

114 Ballards Lane, N3 2DN, London 020 8838 3655

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