London Watch show
We’re at the London Watch show!
The retail shop is closed on Friday 18th & Saturday 19th whilst we exhibit at The London Watch Show. Come visit our stand! or simply buy online.
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The Diamond Blog

Ultimate Guide to Buying a Luxury Watch | Tips & Brands
posted on 11th February 2026
The Ultimate Guide To Buying A Luxury Watch Buying a luxury watch is not just about telling the time. It’s about owning something that combines history, craftsmanship, design, and style. A luxu...
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How to Store and Maintain Watches | Care Guide
posted on 11th February 2026
How To Store And Maintain Your Watches Watches are more than just timekeepers. They are symbols of personal style, craftsmanship, and often, valuable investments. Among luxury timepieces, Rolex and C...
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The 2026 Rolex Pricing Shift: What We've Learned Watching the Market Stabilise
posted on 09th February 2026
TL;DR: Rolex raised prices 7% in January 2026, marking the third increase in twelve months. Steel sports models have climbed 24-27% since 2020, driven by gold prices, inflation, and new tariffs. Retai...
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The Luxury Industry's Uncomfortable Truth About Sustainability
posted on 09th February 2026
TL;DR: The luxury industry is undergoing a fundamental shift toward sustainability, driven by younger British consumers who prioritise ethical sourcing over brand heritage. Lab-grown diamonds now repr...
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Why Pre-Owned Rolex Demand Stays Strong Despite Shorter Waitlists
posted on 02nd February 2026
TL;DR: Pre-owned Rolex demand remains strong despite shorter authorised dealer waitlists because of immediate availability, strategic production limits, rising retail prices, and consistent appeal of ...
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Market Data Actually Reveals About Rolex's Two Most Debated Models
posted on 29th January 2026
TL;DR: The GMT-Master II has appreciated 506% since 2010 and trades at 100% above retail. The Submariner shows 38% premiums over retail. Both models demonstrate exceptional value retention (+17.1% ave...
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